"The larger picture is diversifying the city's tax base. In the past New York City was heavily reliant on financial services . We're making sure the city's economy is diverse.... that's what helped the city through the downturn," Bishop says. Besides the obvious popular industries the city is known for, like restaurants, retail and hospitality, New York is looking attract more diverse businesses, such as health care, media and entertainment and tech companies. New York is making investments in places like downtown Brooklyn's Tech Triangle . The department is also focusing on services and education for minority and women-owned businesses, particularly those looking to contract with the city. And perhaps most importantly right now, assistance for Sandy-damaged businesses. Over the past six months, the agency has assisted roughly 600 businesses with nearly $15 million in financing to rebuild, Bishop says. Even in the depths of the recession, the department connected business owners and lenders with $32 million worth of financing, Bishop says. "I speak a lot across the city. A lot of folks do not know about the support they can get," Bishop says. "Whether you have yet to put your idea on paper or need to get funding or real estate space, we have a team of account managers that will walk you through that process." Joe Lopez, owner of Kettlebell Kitchen, The Bronx, N.Y., a healthy meal delivery service to gyms, offices and other commercial facilities, launched his business this year with the help of the department's service. Lopez says he didn't know about the services until a friend mentioned it to him. Once he went to the Web site, he says he was surprised at what was offered. Lopez took advantage of resources related to legal matters, including help getting incorporated and with trademark questions, tax questions and he attended two educational courses, one related to social media. Yet probably the biggest benefit was the city's employee hiring services, which pre-screened and interviewed candidates for him, Lopez adds. "It was really useful. It helped me hire three initial employees and was a huge time save for me," Lopez says The 10-employee company incorporated in January and began delivery in April of this year. Kettlebell Kitchen is looking to partner with more gyms and companies. It's also considering opening standalone locations to expand its delivery services, Lopez says. -- Written by Laurie Kulikowski in New York. Follow @LKulikowski To contact Laurie Kulikowski, send an email to: Laurie.Kulikowski@thestreet.com. >To submit a news tip, email: email@example.com. Follow TheStreet on Twitter and become a fan on Facebook.