Investors eyeing a purchase of Millennial Media Inc (MM) stock, but tentative about paying the going market price of $8.41/share, might benefit from considering selling puts among the alternative strategies at their disposal. One interesting put contract in particular, is the November put at the $7.50 strike, which has a bid at the time of this writing of 95 cents. Collecting that bid as the premium represents a 12.7% return against the $7.50 commitment, or a 32.1% annualized rate of return (at Stock Options Channel we call this the YieldBoost).

Top YieldBoost Puts of the S&P 500 »

Selling a put does not give an investor access to MM's upside potential the way owning shares would, because the put seller only ends up owning shares in the scenario where the contract is exercised. And the person on the other side of the contract would only benefit from exercising at the $7.50 strike if doing so produced a better outcome than selling at the going market price. ( Do options carry counterparty risk? This and six other common options myths debunked). So unless Millennial Media Inc sees its shares fall 10.3% and the contract is exercised (resulting in a cost basis of $6.55 per share before broker commissions, subtracting the 95 cents from $7.50), the only upside to the put seller is from collecting that premium for the 32.1% annualized rate of return.

Below is a chart showing the trailing twelve month trading history for Millennial Media Inc, and highlighting in green where the $7.50 strike is located relative to that history:

The chart above, and the stock's historical volatility, can be a helpful guide in combination with fundamental analysis to judge whether selling the November put at the $7.50 strike for the 32.1% annualized rate of return represents good reward for the risks. We calculate the trailing twelve month volatility for Millennial Media Inc (considering the last 249 trading day closing values as well as today's price of $8.41) to be 79%. For other put options contract ideas at the various different available expirations, visit the MM Stock Options page of

In mid-afternoon trading on Tuesday, the put volume among S&P 500 components was 1.15M contracts, with call volume at 1.44M, for a put:call ratio of 0.80 so far for the day, which is unusually high compared to the long-term median put:call ratio of .65. In other words, there are lots more put buyers out there in options trading so far today than would normally be seen, as compared to call buyers.