The Cheesecake Factory ®, known for its extensive menu, generous portions and legendary desserts, today announced the opening of its newest restaurant in Knoxville, Tenn. at the West Town Mall. With more than 250 menu selections including more than 50 lower calorie “SkinnyLicious ®” selections – all made fresh, from scratch, in-house – and more than 50 signature cheesecakes and desserts that were distinguished as America’s “Best Desserts” in Zagat's 2012 National Restaurant Chains Survey, the opening signifies exciting new choices for West Town Mall shoppers and area residents. The West Town Mall location is The Cheesecake Factory’s first restaurant in Knoxville, and includes the distinctive décor that is as creative and imaginative as The Cheesecake Factory’s extensive menu. Featuring French limestone floors and decorative columns, hand painted murals, contemporary lighting and an abundance of cherry wood, the approximately 8,100 square-foot restaurant accommodates 205 guests. The Cheesecake Factory of Knoxville will open at 11:00 a.m. Monday through Saturday, and 10:00 a.m. on Sundays. The restaurant is located at 201 Morrell Road, Knoxville, TN 37919. For more information about The Cheesecake Factory, please visit www.TheCheesecakeFactory.comFan us on Facebook at www.facebook.com/TheCheesecakeFactoryFollow us on Twitter at www.twitter.com/cheesecake About The Cheesecake Factory The Cheesecake Factory Incorporated created the upscale casual dining segment in 1978 with the introduction of its namesake concept. The Company operates 175 full-service, casual dining restaurants throughout the U.S., including 163 restaurants under The Cheesecake Factory ® mark; 11 restaurants under the Grand Lux Cafe ® mark; and one restaurant under the RockSugar Pan Asian Kitchen ® mark. Internationally, three The Cheesecake Factory ® restaurants operate under a licensing agreement. The Company also operates two bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce over 70 varieties of quality cheesecakes and other baked products. To learn more about the Company, visit www.TheCheesecakeFactory.com.