BLUE BELL, Pa., June 25, 2013 /PRNewswire/ -- Unisys Corporation (NYSE: UIS) today announced a set of software products and solutions designed to enable communications service providers (CSPs) to speed up delivery of services tailored to individual mobile subscribers' location and personal preferences. Unisys is a longtime provider of high-volume mission critical Value Added Services (VAS) to the world's leading telecommunications services providers. The new offerings enable capabilities including management of interactive marketing campaigns to mobile users, insertion of advertising in outbound notification messages, new ways to connect pre-paid users without a balance in their accounts, and new 0800 routing services. The new service enablement products include Unisys Application Services Broker and Digital Dialog Manager. Those enable CSPs to create a broad range of targeted mobile services – including advertising and promotion – that can be delivered to clients via multiple channels, including short message service (SMS) and social media. In addition, Unisys is launching a suite of value-added services ready-made for CSPs to deliver to their clients. "Our CSP clients know that building relationships with subscribers by delivering personalized services is the key to long-term loyalty and revenue generation," said Steven Chuey, vice president, Global Communications Solution Management, Unisys. "Drawing on Unisys' expertise in enterprise cloud computing and mobility, our new solutions provide clients a way to build a delivery infrastructure and provide individualized services that drive revenue by anticipating and meeting their subscribers' continually evolving needs and preferences." New Software Products Simplify and Speed Up Service CreationUnisys Application Services Broker (ASB) provides an open-source software environment for development of new services and acts as a hub for integrating multiple communications services. It is based on a service-oriented architecture (SOA) that enables reuse of service-enabling software components in multiple ways. Unisys ASB provides connectors to traditional messaging application services, as well to new services such as Digital Dialog Manager, advanced call control, social media, mass notification and location-based services, to name a few. For example, it enables messaging services on Unisys VoiceSource Express (VSE) platform to connect to subscribers' mobile devices via SMS and instant messaging (IM) channels and enables conversion of Facebook posts to voicemail greetings and voice messages to Twitter posts. This building-block approach makes it simpler to develop and field solutions and easier to tailor them to specific customer requirements.