LOS ANGELES, June 24, 2013 /PRNewswire/ -- The beauty of summer in Southern California has inspired many to declare their love over the years by proposing a lifelong commitment of true love. With a storied collection including classic and modern engagement rings alike, Diamond Mansion is proud to have played a significant role in many of these proposals. From the timeless elegance of their round cut solitaire rings to glittering emerald cut halo engagement rings, it comes as no surprise that Diamond Mansion has become a renowned jewelry store in L.A. and throughout the globe for stunning designs and the impeccable craftsmanship of the artisans they employ. This year, popular and sophisticated styles, like their art-deco-inspired emerald cut halo engagement rings, ensure Diamond Mansion continues to play a role in the most emotionally meaningful events in the lives of its clientele. Diamond Mansion has been the premier location for stunning diamond jewels in Los Angeles since 1986. Over that time, it has become clear that to the warm and knowledgeable retailer, customer service means much more than simply answering the questions of their clients and maintaining a professional atmosphere. At Diamond Mansion, the team goes much further than that, with a commitment to providing the perfect gem to symbolize the importance of many of life's most important milestones. Led by CEO Omid Semino, Diamond Mansion staff members work with each customer to find a piece of diamond jewelry that reflects the tastes of the recipient and the emotional relevance of the event represented by the diamond. That's why it comes as no surprise that when an individual or couple purchases a dazzling engagement ring from Diamond Mansion, they'll return before long to find wedding rings, and gifts for years to come for anniversaries, birthdays, graduations and all their most meaningful life accomplishments. This commitment to a lifelong relationship with their clients has even inspired the famed retailer to offer a free lifetime upgrade policy – allowing customers to upgrade the diamond jewelry they purchase every 10 years. Diamond Mansion will buy the item back at 80%+ of its original price, allowing you to illustrate the undiminished passion you feel for your true love with a timelessly beautiful diamond.