Procter & Gamble Co (PG): Today's Featured Consumer Non-Durables Laggard

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

Procter & Gamble ( PG) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables laggard. The industry as a whole closed the day down 1.6%. By the end of trading, Procter & Gamble fell $0.85 (-1.1%) to $76.58 on average volume. Throughout the day, 12,426,929 shares of Procter & Gamble exchanged hands as compared to its average daily volume of 9,602,500 shares. The stock ranged in price between $75.63-$77.43 after having opened the day at $76.95 as compared to the previous trading day's close of $77.43. Other companies within the Consumer Non-Durables industry that declined today were: Fuwei Films (Holdings ( FFHL), down 13.6%, Tufco Technologies ( TFCO), down 13.0%, Coldwater Creek ( CWTR), down 10.2% and Verso Paper ( VRS), down 10.1%.
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The Procter & Gamble Company, together with its subsidiaries, engages in the manufacture and sale of a range of branded consumer packaged goods. The company operates in five segments: Beauty, Grooming, Health Care, Fabric Care and Home Care, and Baby Care and Family Care. Procter & Gamble has a market cap of $206.2 billion and is part of the consumer goods sector. The company has a P/E ratio of 19.0, above the S&P 500 P/E ratio of 17.7. Shares are up 14.1% year to date as of the close of trading on Friday. Currently there are 14 analysts that rate Procter & Gamble a buy, no analysts rate it a sell, and 8 rate it a hold.

TheStreet Ratings rates Procter & Gamble as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, solid stock price performance, increase in net income, good cash flow from operations and growth in earnings per share. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook.

On the positive front, Revlon ( REV), down 11.2%, CTI Industries Corporation ( CTIB), down 3.8%, Forward Industries ( FORD), down 3.6% and Tandy Brands Accessories ( TBAC), down 3.5% , were all gainers within the consumer non-durables industry with Cooper Tire & Rubber Company ( CTB) being today's featured consumer non-durables industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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