Here's the issue with those revenue streams. Fees may be terrific, fabulous, but big bank investors don't care about them. They just seem to not count for anything. Loans? They can be terrific, but they carry risk and if the economy is troubled that risk might not be worth the effort if a bank is going to make so little on them. But, the deposits. Now, that's something else altogether. Lets say you buy a 5-year certificate of deposit with your money because you don't trust stocks and you know that your bond funds are now losers or just because you are a conservative everyday investor. For the longest time banks gave you pretty much the same rate that they could invest in because the Fed kept down the rates from which they could profit.
Now, either the Fed can't keep them down or the Fed's letting them go up. Suddenly, the banks are paying you 0.81% on your 5-year CD, but they are investing it at levels that haven't been seen in ages relative to that CD rate, namely 1.38%. You may think that net interest margin, or NIM, isn't so big. But it is the differential that matters. These banks will now, after years of trying to scrape by, be able to make fortunes just turning the lights on and capturing that spread between the CD and the 5-year Treasury. That Treasury's rate has been going up, up, up, but the 5-year CD is actually flat. It's nirvana. And that spread is all that the buyers really care about. Consider this Day 1 of the big change. Day 1 where investors can invest in banks and feel that they will have terrific year-over-year earnings, which will then lead to big buybacks and higher dividends, without much risk to make it happen. That's why today's amazing. Usually it takes months for the market to figure it out. That's what happened in 1990-91. The investors took ages to understand it. Now it just took 24 hours. These stocks, red-headed stepchildren for ages, are, at last, the place to be. At the time of publication, Action Alerts PLUS, which Cramer co-manages as a charitable trust, was long KEY.