Kellogg Company (K): Today's Featured Food & Beverage Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

Kellogg Company ( K) pushed the Food & Beverage industry higher today making it today's featured food & beverage winner. The industry as a whole closed the day up 0.2%. By the end of trading, Kellogg Company rose $0.64 (1.0%) to $63.21 on average volume. Throughout the day, 2,354,373 shares of Kellogg Company exchanged hands as compared to its average daily volume of 1,746,400 shares. The stock ranged in a price between $62.65-$63.45 after having opened the day at $63.06 as compared to the previous trading day's close of $62.57. Other companies within the Food & Beverage industry that increased today were: Willamette Valley Vineyards ( WVVI), up 4.9%, Gruma S.A.B. de C.V ( GMK), up 4.7%, Lifeway Foods ( LWAY), up 4.6% and MGP Ingredients ( MGPI), up 4.2%.
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Kellogg Company, together with its subsidiaries, manufactures and markets ready-to-eat cereal and convenience food products primarily in North America, Europe, Latin America, and the Asia Pacific. Kellogg Company has a market cap of $23.5 billion and is part of the consumer goods sector. The company has a P/E ratio of 25.1, above the S&P 500 P/E ratio of 17.7. Shares are up 12.0% year to date as of the close of trading on Thursday. Currently there are 3 analysts that rate Kellogg Company a buy, 1 analyst rates it a sell, and 15 rate it a hold.

TheStreet Ratings rates Kellogg Company as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, solid stock price performance, expanding profit margins and notable return on equity. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the negative front, Crumbs Bake Shop ( CRMB), down 5.7%, Green Mountain Coffee Roasters ( GMCR), down 5.0%, China Marine Food Group ( CMFO), down 5.0% and Coca-Cola Hellenic Bottling Company S.A ( CCH), down 4.5% , were all laggards within the food & beverage industry with Ingredion ( INGR) being today's food & beverage industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the food & beverage industry could consider PowerShares Dynamic Food & Beverage ( PBJ) while those bearish on the food & beverage industry could consider PowerShares DB Agriculture Sht ETN ( ADZ).

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