NEW YORK (TheStreet) -- What is this "selfie" phenomenon sweeping online social media platforms? TheStreet's Jim Cramer wanted to know.

Colleague Ross Kenneth Urken and his sister, "Mad Money" Research Director Nicole Urken, were more than happy to explain Friday.

The selfie, meaning a photo taken of yourself or with others using an inverse camera shot, has become ever more popular on social media including Instagram and Facebook ( FB).

While Ross said it may be viewed as "narcissistic" by some of the older generation, the selfie has become a popular way for people to display themselves to the world.

Cramer wondered if this new photo shot was aided by the advance in technology, since the flip cameras found on many cellphones make the picture much easier to take.

The Urkens told him it did, and with the ability to take pictures, modify the look and post it online, users have complete control over how they are portrayed to others.

Nicole added that people are no longer valued just on how much they're worth from a monetary standpoint and that Twitter followers and Facebook status "likes" matter, too. Then, to show how easy it is, the Urkens helped Cramer create his first selfie.

-- Written by Bret Kenwell in Petoskey, Mich.

Bret Kenwell currently writes, blogs and also contributes to Rocco Pendola's Weekly Options Newsletter. Focuses on short- to intermediate-term trading opportunities that can be exposed via options. He prefers to use debit trades on momentum setups and credit trades on support/resistance setups. He also focuses on building long-term wealth by searching for consistent, quality dividend paying companies and long-term growth companies. He considers himself the surfer, not the wave, in relation to the market and himself. He has no allegiance to either the bull side or the bear side.

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