NEW YORK ( TheStreet) -- On Friday Cole Real Estate Investments ( COLE) rang the opening bell on the New York Stock Exchange. The Phoenix-based shopping-center real estate investment trust became the seventh REIT this year to list on the "big stage." Like many REITs these days, Cole began as a nonlisted REIT. The company's CEO, Chris Cole, has now fulfilled his dream and strategic mission: to provide investors with planned and full-cycle liquidity. Other REITs that have recently listed in a similar nonlisted to listed conversion include Chambers Street Group ( CSG), Healthcare Trust of America ( HTA) and American Realty Capital Trust, now owned by Realty Income ( O). Upon listing today, Cole will be one of the largest publicly traded triple-net sector REITs, with more than $7.7 billion in gross assets. The company has a current total capitalization of around $8.59 billion and a market capitalization of $5.13 billion. NNN), have been victimized by the broader dividend REIT selloff. Cole opened today at $10.90 per share, and by midday the shares had traded down to $10.23. Not only is the market afraid of the rising interest rates that are affecting all income-driven stocks, it's also trying to figure out where Cole will be valued and how the advisory platform (part of the blended investment strategy) is valued. Although a small fraction of Cole's overall income, the advisory (fee-based) model is new, and it will be interesting to see how the market reacts to it. W.P. Carey ( WPC) has a similar model that has been more widely accepted and that could alleviate some fear or concerns.