Today, Citrix released the Citrix ByteMobile Mobile Analytics Report for the second quarter of 2013. The Mobile Analytics report provides insight into mobile data subscriber usage patterns and the impact this behavior has on operators’ networks. This quarter’s key findings indicate:
- Mobile audio – and Internet radio in particular – is an emerging category representing 12 percent of mobile data volume in North America and four percent outside of the region.
- Mobile search per subscriber has increased 25 percent since February 2012.
- Four apps – Media Player, Safari, App Store and Facebook – generate 82 percent of mobile data volume on iOS devices.
- Google Maps is preferred over Apple Maps on iOS devices throughout most of the world.
Worldwide Usage of Google and Apple MapsOn a worldwide basis, Google Maps usage on Apple devices surpasses that of Apple’s own map application, with Google Maps generating a slight majority of mobile map data volume. Apple holds an edge in the Americas with the North American market, in particular, preferring Apple Maps over Google Maps 63 percent to 37 percent. Google Maps dominates the rest of the world, with Google Maps preference peaking at 80 percent in the Asia Pacific region. The findings in the Citrix ByteMobile Mobile Analytics Report are generated from Smart Capacity™ Mobile Analytics, the company’s mobile data traffic reporting solution. The Mobile Analytics Report anonymously sources data traffic statistics from the 3G and 4G networks of the Citrix ByteMobile global tier-one customer base and provides insight into the current state of the mobile ecosystem. The Mobile Analytics Report reflects the growing use of mobile devices throughout the world. Recently, Citrix unveiled advancements towards its mobile workstyles vision, providing powerful new ways for people to work whenever, wherever and however they choose. By enabling mobile workstyles, Citrix allows individuals to become more innovative, motivated and productive than ever before. As a result, a new empowered workforce emerges where work is transformed and business is reinvented. About Citrix ByteMobile Citrix ByteMobile® Smart Capacity platforms enable mobile operators to deliver the best possible experience to their subscribers under all network conditions and to differentiate their services based on subscriber usage. The company’s solutions have been deployed in the mobile networks of more than 130 operators worldwide to manage escalating demand for capacity due to video and other rich multimedia content and applications. With Smart Capacity, mobile operators can improve utilization of existing capacity and control operating expenses, while increasing revenue growth and profitability. To learn more, visit www.bytemobile.com. About Citrix Citrix (NASDAQ:CTXS) is the cloud company that enables mobile workstyles — empowering people to work and collaborate from anywhere, securely accessing apps and data on any of the latest devices, as easily as they would in their own office. Citrix solutions help IT and service providers build clouds, leveraging virtualization and networking technologies to deliver high-performance, elastic and cost-effective cloud services. With market-leading cloud solutions for mobility, desktop virtualization, networking, cloud platforms, collaboration and data sharing, Citrix helps organizations of all sizes achieve the speed and agility necessary to succeed in a mobile and dynamic world. Citrix products are in use at more than 260,000 organizations and by over 100 million users globally. Annual revenue in 2012 was $2.59 billion. Learn more at www.citrix.com For Citrix Investors This release contains forward-looking statements which are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933 and of Section 21E of the Securities Exchange Act of 1934. The forward-looking statements in this release do not constitute guarantees of future performance. Those statements involve a number of factors that could cause actual results to differ materially, including risks associated with the impact of the global economy and uncertainty in the IT spending environment, including in revenue growth and recognition of revenue, products and services, their development and distribution, product demand and pipeline, economic and competitive factors, including risks associated with international growth and IT consolidation, as well as other risks detailed in the Company's filings with the Securities and Exchange Commission. Citrix assumes no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein.
Citrix®, ByteMobile®, the ByteMobile logo, Smart Capacity™, and Smart Capacity at the Core™ are trademarks, service marks and/or registered trademarks of Citrix Systems, Inc. in the United States and other countries. All other trademarks, service marks and product names used herein are the property of their respective owners.