Goodyear Tire & Rubber Co (GT): Today's Featured Consumer Non-Durables Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

Goodyear Tire & Rubber ( GT) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day down 0.9%. By the end of trading, Goodyear Tire & Rubber rose $0.32 (2.1%) to $15.29 on average volume. Throughout the day, 5,677,831 shares of Goodyear Tire & Rubber exchanged hands as compared to its average daily volume of 5,044,400 shares. The stock ranged in a price between $14.98-$15.49 after having opened the day at $15.02 as compared to the previous trading day's close of $14.97. Other companies within the Consumer Non-Durables industry that increased today were: Tufco Technologies ( TFCO), up 6.6%, DS Healthcare Group ( DSKX), up 2.4%, Mercer International ( MERC), up 2.3% and Rocky Brands ( RCKY), up 1.7%.
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The Goodyear Tire & Rubber Company develops, manufactures, distributes, and sells tires and related products and services worldwide. Goodyear Tire & Rubber has a market cap of $3.7 billion and is part of the consumer goods sector. The company has a P/E ratio of 17.0, below the S&P 500 P/E ratio of 17.7. Shares are up 8.4% year to date as of the close of trading on Tuesday. Currently there are 3 analysts that rate Goodyear Tire & Rubber a buy, 2 analysts rate it a sell, and 1 rates it a hold.

TheStreet Ratings rates Goodyear Tire & Rubber as a buy. The company's strengths can be seen in multiple areas, such as its increase in net income, notable return on equity, solid stock price performance and growth in earnings per share. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated.

On the negative front, China Shengda Packaging Group ( CPGI), down 10.6%, Swisher Hygiene ( SWSH), down 6.7%, Tandy Brands Accessories ( TBAC), down 4.8% and Zuoan Fashion ( ZA), down 4.0% , were all laggards within the consumer non-durables industry with Kimberly-Clark Corporation ( KMB) being today's consumer non-durables industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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