- Video SYNC – The first ad unit of its kind, advertisers can wrap rich media around the video player and sync different animations with specific moments of the video to highlight and identify key messaging moments. For example, a film trailer could play, and at the introduction of each new character, a rich media animation would appear highlighting the actor or actress.
- Video TOGGLE – Optimized for tablets, a large video is surrounded by three additional videos underneath, with the option to toggle which video is highlighted. The ad unit offers brands the ability to drive extended and additional viewing, and present multiple messaging and topic options.
- Video TICKER – This ad unit allows marketers to display dynamically updated, time-specific information, such as sports scores, movie times, or Twitter feeds, directly into their video ad.
All of the ad units deliver rich reporting including measurement for length of video view, and interactivity. Reporting can be further augmented with Millennial Media’s audience data and contextual information like out-of-home and day part viewership.Consumer usage is at an all-time high, with Cisco reporting that mobile video made up over 50 percent of total mobile traffic in 2012. Developers and publishers can take advantage of the trend and integrate video into their apps to increase eCPMs. Every developer with Millennial Media’s new 5.0 SDK will be able to receive the new video ads. To read more information or download the new SDK, visit http://mill.enni.al/1a6nVzS. The complete new suite of Video Advertising Products can be viewed at: http://mill.enni.al/11ewmJf About Millennial Media Millennial Media is the leading independent mobile advertising and data platform. Our technology, tools and services help app developers and mobile website publishers maximize their advertising revenue, acquire users and gain audience insights. Our platform also enables us to offer advertisers powerful Mobile Audience Solutions (MAS) that utilize our significant scale, sophisticated targeting and uniquely engaging creative capabilities to deliver meaningful results.