After seven years of working with his mentors, Kornegay felt ready to launch his own line in May. But doing so was not easy, says Kornegay, who took out a business loan and still works in real estate development. The hand-crafted, limited-quantity scents he developed are for the "discriminating man or woman who demands the finest products in all aspects of their lives -- and for whom a commercialized fragrance simply will not suffice." The perfumes in his line differ from commercialized fragrances because they include only natural ingredients, Kornegay says. That is also what makes them so expensive. "For every natural substance, you can buy a synthetic cousin," Kornegay says. "But instead of buying a synthetic cousin, we use the all-natural ingredient. So when you use our fragrances, you don't have to use nearly as much, because our perfumes are made with the real thing." Kornegay is also adventurous in his use of ingredients. "Petra," Kornegay's unisex fragrance, expands the boundaries of traditional fragrance ingredients by including elements from the epicurean world, including Islay single-malt Scotch whiskey, exotic, wild herbs and rare barks. The result is a perfume with a combination of white and dark woody notes. The collection as a whole includes some fragrances that are lighter and some that are more sophisticated, he says. "Fragrance definitely completes a person," Kornegay says. "I think about the role senses play in certain situations. The sense of small can really make you feel happy. Smell and fragrance can uplift a person." Since going live with his website, sales have been brisk, Kornegay says. He's already looking for a storefront location, and he's begun his next line of perfumes. "We already started production for another line," Kornegay says. "It's something that's just keeps on going."