WEST CHESTER, Pa., June 18, 2013 /PRNewswire/ -- QVC, the global leader in video and e-commerce retail, announced today the appointment of Mustafa El-Rafey to Senior Vice President of Talent Management and Rewards. El-Rafey, who will report to Beth Rubino, Executive Vice President of Human Resources and Workplace Services, will lead the development and implementation of a dynamic talent management and rewards strategy for QVC. "As QVC continues to expand into new global markets, Mustafa's experience in building and implementing talent management strategies internationally across large, complex businesses makes him a tremendous asset to our team," said Rubino. "We pride ourselves on retaining the most talented people, our greatest asset, and we're thrilled to welcome Mustafa to QVC." In his new role, El-Rafey will focus on attracting and retaining key talent, driving a culture of development, performance and accountability, building leadership capabilities, and supporting careers in a way that maps to current and future business needs. El-Rafey will be based at QVC's global headquarters in West Chester, PA. El-Rafey was most recently at Starbucks Coffee Company where he spent two years as senior vice president of Talent Management, responsible for creating an integrated talent management strategy to bring the company's mission to life. Prior to working with Starbucks, El-Rafey worked at Mars, Incorporated for more than 20 years, where he held various management positions in sales, marketing, human resources and business development. About QVCQVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (NASDAQ: LINTA), is the world's leading video and e-commerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 250 million homes worldwide through operations in the U.S., Japan, Germany, United Kingdom, Italy and a joint venture in China. West Chester, Pa.-based QVC has shipped more than a billion packages in its 26-year history and the company's website, QVC.com, is ranked among the top general merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc. SOURCE QVC, Inc.