Every person has their own unique definition of being healthy – from joining the kids on a bike ride to training for a 5k. Aetna (NYSE: AET) is trying to find out the different answers to the question “What’s Your Healthy?” through a national, integrated marketing and advertising campaign and interactive website, www.WhatsYourHealthy.com, where consumers can share their personal “healthy.” Because everybody takes their own personal journey to becoming healthy, Aetna is also launching the new CarePass ® consumer website and mobile solution, www.carepass.com. The CarePass platform offers simple and convenient access to some of the best health and wellness mobile apps in the marketplace. CarePass:
- Helps people set personalized health and wellness goals
- Guides them to apps to help reach those goals
- Lets consumers sync apps to easily and securely share information
- Inspires them to stay on track by showing progress toward their goals and connecting them to others on similar health journeys
CarePass enables consumers to securely pull data from apps in order to track and display progress toward their goals. As a consumer connects apps and provides more information, CarePass provide a more complete profile of their overall health.“It can be really hard to get started on a path to a healthier life. CarePass makes it easier, helping you set health and wellness goals that are meaningful to you, and then guiding you to the apps that will help you achieve those goals,” Wofford said. “We’re excited to introduce consumers and Aetna members to the great ecosystem of apps that we have spent the last year connecting to our platform, and that in aggregate have been downloaded by over 100 million users.” CarePass features a growing catalog of more than 20 market-leading consumer apps, including iTriage. The newest apps partners are BodyMedia ® , Fitbug, UP by Jawbone TM , LoseIt!, and Withings. About Aetna Aetna is one of the nation's leading diversified health care benefits companies, serving an estimated 44 million people with information and resources to help them make better informed decisions about their health care. Aetna offers a broad range of traditional, voluntary and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, group life and disability plans, and medical management capabilities, Medicaid health care management services, workers' compensation administrative services and health information technology services. Aetna’s customers include employer groups, individuals, college students, part-time and hourly workers, health plans, health care providers, governmental units, government-sponsored plans, labor groups and expatriates. For more information, see www.aetna.com.