- Performance Based Monetization
- Leading Call Analytics technology, which determines and scores publisher quality
- REST API, a web design model that streamlines integration
- Clean Call technology to detect and block spam and fraudulent calls
Marchex, Inc. (NASDAQ:MCHX) announced today a major technology upgrade to its Call Marketplace for Publishers, now powered by a new API and improved algorithms. These advances also make it easier for high-quality publishers to integrate and increase their yield. The network enhancements include:
Call Analytics, which powers all of our advertising solutions, and allows partners to leverage data and insights that accurately measure the performance of mobile, online and offline call advertising; (2) Digital Call Marketplace, which annually connects millions of consumer calls to our advertisers from a range of mobile and online sources on a Pay For Call basis; and (3) Local Leads, a white-labeled, full-service digital advertising solution for small business resellers that drives quality phone calls and other leads to their small business advertisers. Marchex is based in Seattle. To learn more, please visit www.marchex.com.