With the world’s economies still in a cautious mode, aerospace and defense manufacturers view investment in product lifecycle management (PLM) strategies as a way to innovate, differentiate, and drive efficiency into product development initiatives. PTC (Nasdaq: PMTC) today announced it is a leading provider of PLM software to aerospace and defense (A&D) manufacturers, as defined by industry analyst firm CIMdata. Aircraft manufacturers need to implement ways to modernize their technology infrastructure and business processes to meet rising market demand. Industry experts estimate that as many as 33,000 new aircraft will be delivered to market over the next 20 years due to the need for more fuel-efficient aircraft, the growing world population, and the aging condition of the existing fleet. PLM plays a critical role in helping manufacturers address these demands by bringing new aircraft to market faster and efficiently while delivering the highest level of quality. Brazil-based Embraer, one of the world’s largest aircraft manufacturers, selected PTC PLM technology solutions to help them bring new innovative aircraft to market faster, more efficiently and with the highest levels of quality. Switching from its legacy PLM provider, Embraer is preparing for an expected increase in demand for new, more complex aircraft in the coming years. “According to our most recent PLM market research, PTC is the market leader in providing collaborative Product Definition management (cPDm) software and services to the A&D market with its PTC Windchill portfolio,” said Peter Bilello, president of PLM strategic management consulting firm CIMdata. CIMdata’s full 2013 Market Analysis Report (MAR) will be available in early July. In addition to complex product lifecycles, serviceability and maintainability are ever-increasing concerns for these manufacturers. Eurocopter, an EADS subsidiary, recently expanded its use of PTC solutions to accelerate its service strategy by deploying a new Spares Configuration Data Management (SCDM) system that leverages PTC technology to efficiently manage spare parts across its global service network. This newest initiative expands the relationship between the companies into an area called service lifecycle management (SLM), and directly assists Eurocopter in achieving the growth goals of its service business. The service function offers manufacturers the opportunity to differentiate their market offerings, strengthen their relationships with customers, and provide a way to increase service revenue within the organization. For many manufacturers, the successful execution of a customer service strategy is critical to achieving overall growth and profitability goals.