One possible reason that these fathers might have wished they had waited longer to become parents is that they realize what they have lost as independent adults and spouses. For the majority, they self-identify first and foremost as Dads. Thirty-four percent of stay-at-home Dads feel likely they have lost their identity because they are Dads while only 19% of other fathers feel this way.There are clear gender differences in attitudes towards childcare and other household chores; the spouses of stay-at-home Dads feel more compelled to "do their part" as it relates to other aspects of childcare and running a household given the commitment their husbands are making. While stay-at-home Dads clearly have a significant caregiving role, 57% say they split childcare responsibilities equally with their spouses. In contrast, 78% of Moms say they have more childcare responsibilities than their spouses. The working spouses of stay at-home Dads share many of the other household chores that stay-at-home Moms typically assume alone. Forty-five percent of stay-at-home Dads say they are the primary housekeeper, while 87% of Moms identify as primary. Sixty-one percent of stay at-home Dads identify as the primary grocery shopper for the household while 88% of Moms do. While 67% of stay-at-home Dads say they love to cook, only 49% are responsible for cooking most of the meals for the household. Eighty-one percent of Moms are the primary cooks for the household. "Society is increasingly open-minded about the nontraditional caregiving role of stay-at-home Dads, which augurs well for other fathers who might decide that this is the right choice for their families and themselves," says Denise Delahorne, Senior Vice President, Group Strategy Director at DDB US. "As stay-at-home Dads gain strength in numbers, they are an important segment to consider for products and services that traditionally have been targeted to women who stay at home to care for their children. Those marketers who recognize and portray this group without resorting to the 'Mr. Mom' disparagement of their parenting skills stand a greater chance of winning their favor and loyalty." Stay-at-Home Dads: Uncommon and Exceptional also answers these and other questions
- Do people think stay-at-home Dads are good at parenting?
- What kind of relationship do stay-at-home Dads want with their kids?
- How do stay-at-home Dads feel about their kids and school?
- What do stay-at-home Dads hope for and teach their children?
- Are stay-at-home Dads happy in their marriages?