Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

Dana ( DAN) pushed the Consumer Goods sector lower today making it today's featured Consumer Goods laggard. The sector as a whole closed the day up 0.5%. By the end of trading, Dana fell $0.21 (-1.1%) to $18.79 on average volume. Throughout the day, 1,527,362 shares of Dana exchanged hands as compared to its average daily volume of 2,026,500 shares. The stock ranged in price between $18.76-$19.25 after having opened the day at $19.19 as compared to the previous trading day's close of $19.00. Other companies within the Consumer Goods sector that declined today were: SGOCO Group ( SGOC), down 14.5%, Leading Brands ( LBIX), down 7.9%, Coldwater Creek ( CWTR), down 7.2% and Cobra Electronics Corporation ( COBR), down 6.6%.
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Dana Holding Corporation engages in the design, manufacture, and supply of driveline products, technologies, and service parts for vehicle manufacturers worldwide. Dana has a market cap of $2.8 billion and is part of the automotive industry. The company has a P/E ratio of 15.3, below the S&P 500 P/E ratio of 17.7. Shares are up 21.7% year to date as of the close of trading on Friday. Currently there are 9 analysts that rate Dana a buy, no analysts rate it a sell, and 3 rate it a hold.

TheStreet Ratings rates Dana as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, largely solid financial position with reasonable debt levels by most measures and good cash flow from operations. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the positive front, Tianli Agritech ( OINK), down 30.5%, Global-Tech Advanced Innovations ( GAI), down 11.2%, iRobot Corporation ( IRBT), down 8.0% and Xerium Technologies ( XRM), down 7.4% , were all gainers within the consumer goods sector with Colgate-Palmolive Company ( CL) being today's featured consumer goods sector leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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