"I am really optimistic about the business opportunity there too," Zuckerberg said on the call. "You already have a lot of brands and folks who advertise with Facebook putting content in Instagram, getting huge engagement rates. So people are coming to us and asking for ways to make that even richer and it's something that we're thinking about."

Facebook's recent product announcements have been something of a dud when it comes to market reaction. An announcement pertaining to Instagram could help change that, especially with shares of Facebook down 11.2% year to date.

Shares of Facebook were higher in Monday trading, up 1.78% to $24.05.

-- Written by Chris Ciaccia in New York

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