CHICAGO, June 16, 2013 /PRNewswire/ -- SHRM -- O.C. Tanner, the leading global provider of strategic employee recognition solutions, is launching Yearbook at the SHRM 2013 Conference in Chicago. (Logo: http://photos.prnewswire.com/prnh/20130616/LA32592LOGO) Yearbook, a suite of tools that have been designed to create memorable experiences and personalized keepsakes, integrates printed brochures, web technologies, and certificates. The Yearbook offering helps companies provide employees with a keepsake, celebrating an individual's career anniversary with unique, year-specific messaging and personalized comments and photos from their managers. For more about Yearbook, watch the O.C. Tanner Celebrate Careers video here. "Our research and our experience shows that what people feel and experience at a 5-year anniversary, is very different than their mindset at 25 years," explains O.C. Tanner's President and CEO Dave Petersen. "Yearbook is exciting for us as it helps organizations honor and celebrate every individual and every achievement in a highly personalized and memorable way. The individual feels highly valued, which in turn deepens their commitment and loyalty to their organization." In conjunction with The Cicero Group, O.C. Tanner has conducted a major qualitative study to identify employees' reactions to milestone recognition throughout their careers. The results of this study show that personalized attention, career celebrations and on-going recognition for achievements have a significant impact on the long-term career growth of an employee, as well as on employee retention. Ultimately, this makes a significant impact on the company's revenue and bottom-line profits. In early experience with Yearbook, companies have loved the ability to create a personalized keepsake book of 2–24 pages complete with personalized photos and messages from managers, individuals and teams, to coincide with web and social media integration. The customized Yearbook can also serve as a highly personalized and treasured means of offering an employee their choice of personalized gift options that stand far beyond the experience of receiving a standardized catalog from which they can select their choice of commemorative "gift."