The KFC Grillmaster Challenge kicks off Friday, June 14 and runs until Thursday, June 27. Prospective Grillmasters can send their “audition tapes” via Vine video or they can send photos via Twitter or Instagram. Entries should include the hashtag #KFCgrillmaster. Vine videos and Instagram photos can be shared via Twitter and winners will be contacted via direct message from @kfc_colonel, or KFC can reach wannabe Grillmasters via a Vine or Instagram comment.Submissions can show off awesome grilling setups, share tips for grilling success, feature grillers’ special techniques or show the end result of their grilling. The five grillers who display the hottest skills will be chosen as KFC Grillmasters. The contest is open to both men and women. Complete rules can be found at www.kfc.com/grillmaster. Are You a Grillmaster? Study Say 70 Percent Think So There is apparently no shortage of grill skills in the U.S., according to the 2012 State of the Barbecue Industry Report. The study, which is conducted every two years by the Hearth, Patio & Barbecue Association (HPBA) revealed that the primary grillers in seven out of 10 households consider themselves to be “extremely proficient or better than average.” The study also revealed that the Fourth of July holiday is far and away the most popular grilling holiday, with 77 percent of Americans celebrating Independence Day by grilling, followed by Memorial Day (62 percent) and Labor Day (60 percent). Nearly half (49 percent) of grill owners see their outdoor grilling area as a “functional cooking area” of their home, but 23 percent identify it as a place to rest and relax and 29 percent view it as an entertainment area. The KFC “ Summer 2013 Grill Master Challenge” Contest: No purchase necessary. Contest begins June 14, 2013 and ends June 27, 2013. Must be US resident, 18+ to enter. Subject to official rules: www.kfc.com/grillmaster. Void where prohibited. About KFC KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™, Kentucky Grilled Chicken®, Extra Crispy™ Strips and Original Recipe® Boneless, with home-style sides, Hot Wings™, and freshly made chicken sandwiches. There are more than 17,000 KFC outlets in more than 115 countries and territories around the world. Each week, more than 13 million people visit a KFC restaurant in the United States. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.) For more information, visit www.kfc.com. Follow KFC on Facebook ( www.facebook.com/KFC) and Twitter ( www.twitter.com/kfc_colonel).