The Deal: Gannett Stays True to Gannett, Makes Acquisition

NEW YORK ( TheStreet) - Even though Gannett Co. agreed to a hefty premium in its $2.2 billion bid for Belo Corp., shares of the newspaper and TV company soared.

After jumping 33% yesterday, Gannett was retreating 4.9% to $25.28. The shares have gained 96% in the past 12 months.

Gannett, which became the country's largest newspaper chain through a long series of acquisitions, is paying $13.75 per share in cash, more than 28% above Belo's Wednesday close. The total equity payout comes to $1.5 billion. Including $715 million in debt, the total deal value comes to 9.4 times blended 2011-2012 Ebitda, not counting savings or other benefits the deal might carry. Belo attained the sale price without an auction.

"We did not set out to sell the company," Belo CEO Dunia Shive said during a Thursday investor call.

Shive explained that she had spoken with Gannett CEO Gracia Martore "over the years" about ways to build a large portfolio of media assets. "Conceptually, Dunia and I have talked for a long time about what we perceived to be the value of a supergroup," Martore said.

A combined Gannett-Belo would have 43 TV stations and generate nearly $1.5 billion in Ebitda against $6.1 billion in revenue. It would have the fourth-largest portfolio of stations affiliated with the Big Four networks, after CBS Corp., News Corp.'s Fox and acquisitive station group Sinclair Broadcast Group Inc.

Mark Fratrik of BIA/Kelsey said a merged Gannett-Belo would be the third-largest local TV station group in terms of revenue, behind only CBS and Fox.

"It is a good sign for the future of local TV broadcasting," Fratrik said. "Large companies with financing are making investments, and local TV will remain an important part of the local advertising marketplace."

Martore did not convey the sense that Gannett is poised for an acquisition binge.

"We've looked at a lot of TV opportunities," she said, adding that Belo stood out because it would complement Gannett's own holdings.

Martore touted the benefits of scale in negotiating the fees that cable groups pay to retransmit their signals. Including savings and other synergies, she said, the payout would come to 5.4 times Ebitda. Gannett has developed digital properties that would benefit Belo's properties. The company expects leverage of 2.3 times Ebitda following the deal.

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