Even without the revenue figures, the company had more than 24 billion minutes viewed in the month of May and users watched more than 1 billion videos last quarter. With the average session lasting 45 minutes, it certainly has the engagement of its users, which is exactly what Yahoo! is looking for.
The deal isn't in the books by any means and Yahoo! can still outbid DirecTV if it wants too, but then the question of who the real winner is answered quite quickly: Hulu's current owners. -- Written by Bret Kenwell in Petoskey, Mich. . At the time of publication the author is long DIS and AAPL. Follow @traderboy23 This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.