Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) and Promotora TIIM today announced that Starwood’s Aloft® brand made its debut in Cancun, Mexico. Aloft Cancun is ideally located in the Hotel Zone, adjacent to Cancun Center, the city’s convention and exhibition center, and walking distance from dining, shopping and nightlife. Aloft provides travelers with high style, forward-thinking technology and a vibrant social atmosphere. Pioneering initiatives in music, design, and technology have positioned Aloft as a must-have brand for the next generation of travelers. Aloft Cancun offers a total sensory experience, combining style with 177 loft-like rooms featuring nine-foot ceilings and oversized windows to create a bright, airy environment. Aloft Cancun also features the atmospheric public spaces that have made Aloft a worldwide hit. Guests will be able to mix and mingle, read the paper, work on laptops, play a game of pool or grab a drink with friends at the re:mix SM communal lobby area or at the w xyz SM bar. The hotel will also have a rooftop pool and re:fuel café as well as a re:charge SM gym. It will have approximately 6,500 square feet of banquet and meeting space. “Since its launch, Aloft has emerged as a popular choice among savvy business travelers. We are thrilled to launch the Aloft brand in Cancun, a renowned tourist destination as well as a prime business travel destination that is seeing increased demand in the meetings and conventions segment,” said Osvaldo Librizzi, Co-President the Americas. “This opening is also an important step for Starwood as it marks our 25 th hotel in Mexico and the entrance of our eighth brand in the country. Furthermore, it allows us to continue to build on the momentum of the Aloft brand in Latin America.” The Aloft brand made its debut in Latin America in 2011 with the opening of the Aloft Bogota Airport, followed by Aloft San Jose in Costa Rica three months later. Currently, there are eight Aloft branded hotels in operation or in development in the region, including the Aloft Panama, which will open in June. Aloft Merida and Aloft Guadalajara are slated to open in 2014, and Aloft Asuncion and Aloft Montevideo will open their doors in 2015.