“We’re delighted that Cancun will be the launching platform for the Aloft brand in Mexico, and we are excited to partner with Starwood in this project,” said Mauricio Hamui Hilwani, owner and Director of Promotora TIIM. “Cancun continues to establish itself as an important convention and tourism hub, as demand increases from leisure and business travelers. As a result, it is the ideal location for Aloft – a brand that caters to both segments.”Aloft Cancun is located along the main avenue of Cancun, Boulevard Kukulcan, only 25 minutes away from the International Airport, 15 minutes from downtown and walking distance to several key entertainment places, including the city’s famous white-sand beaches. About Aloft Hotels With more than 70 hotels in 10 countries, Aloft has changed the hotel landscape everywhere from Baltimore to Beijing to Bogota to Brussels – and everywhere in between. For more information, please visit www.alofthotels.com. Aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest (R) program, the industry’s leading loyalty program. To learn more, please visit www.spg.com. About Starwood Hotels & Resorts Worldwide, Inc. Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,146 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG®), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com. About Promotora TIIM Promotora TIIM S.A. DE C.V. was established as a privately held company in the Quintana Roo district of Mexico specifically for the development of hospitality and tourism properties in the Cancun region. Promotora TIIM has been actively involved in the tourism industry in the Quintana Roo region for nearly 20 years and has introduced several properties to the region.