Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) and Promotora TIIM today announced that Starwood’s Aloft® brand made its debut in Cancun, Mexico. Aloft Cancun is ideally located in the Hotel Zone, adjacent to Cancun Center, the city’s convention and exhibition center, and walking distance from dining, shopping and nightlife. Aloft provides travelers with high style, forward-thinking technology and a vibrant social atmosphere. Pioneering initiatives in music, design, and technology have positioned Aloft as a must-have brand for the next generation of travelers. Aloft Cancun offers a total sensory experience, combining style with 177 loft-like rooms featuring nine-foot ceilings and oversized windows to create a bright, airy environment. Aloft Cancun also features the atmospheric public spaces that have made Aloft a worldwide hit. Guests will be able to mix and mingle, read the paper, work on laptops, play a game of pool or grab a drink with friends at the re:mix SM communal lobby area or at the w xyz SM bar. The hotel will also have a rooftop pool and re:fuel café as well as a re:charge SM gym. It will have approximately 6,500 square feet of banquet and meeting space. “Since its launch, Aloft has emerged as a popular choice among savvy business travelers. We are thrilled to launch the Aloft brand in Cancun, a renowned tourist destination as well as a prime business travel destination that is seeing increased demand in the meetings and conventions segment,” said Osvaldo Librizzi, Co-President the Americas. “This opening is also an important step for Starwood as it marks our 25 th hotel in Mexico and the entrance of our eighth brand in the country. Furthermore, it allows us to continue to build on the momentum of the Aloft brand in Latin America.” The Aloft brand made its debut in Latin America in 2011 with the opening of the Aloft Bogota Airport, followed by Aloft San Jose in Costa Rica three months later. Currently, there are eight Aloft branded hotels in operation or in development in the region, including the Aloft Panama, which will open in June. Aloft Merida and Aloft Guadalajara are slated to open in 2014, and Aloft Asuncion and Aloft Montevideo will open their doors in 2015.
“We’re delighted that Cancun will be the launching platform for the Aloft brand in Mexico, and we are excited to partner with Starwood in this project,” said Mauricio Hamui Hilwani, owner and Director of Promotora TIIM. “Cancun continues to establish itself as an important convention and tourism hub, as demand increases from leisure and business travelers. As a result, it is the ideal location for Aloft – a brand that caters to both segments.”Aloft Cancun is located along the main avenue of Cancun, Boulevard Kukulcan, only 25 minutes away from the International Airport, 15 minutes from downtown and walking distance to several key entertainment places, including the city’s famous white-sand beaches. About Aloft Hotels With more than 70 hotels in 10 countries, Aloft has changed the hotel landscape everywhere from Baltimore to Beijing to Bogota to Brussels – and everywhere in between. For more information, please visit www.alofthotels.com. Aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest (R) program, the industry’s leading loyalty program. To learn more, please visit www.spg.com. About Starwood Hotels & Resorts Worldwide, Inc. Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,146 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG®), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com. About Promotora TIIM Promotora TIIM S.A. DE C.V. was established as a privately held company in the Quintana Roo district of Mexico specifically for the development of hospitality and tourism properties in the Cancun region. Promotora TIIM has been actively involved in the tourism industry in the Quintana Roo region for nearly 20 years and has introduced several properties to the region.