Kellogg Company (K): Today's Featured Consumer Goods Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

Kellogg Company ( K) pushed the Consumer Goods sector higher today making it today's featured consumer goods winner. The sector as a whole closed the day up 1.2%. By the end of trading, Kellogg Company rose $1.39 (2.2%) to $64.23 on average volume. Throughout the day, 2,195,324 shares of Kellogg Company exchanged hands as compared to its average daily volume of 1,731,500 shares. The stock ranged in a price between $62.53-$64.24 after having opened the day at $62.85 as compared to the previous trading day's close of $62.84. Other companies within the Consumer Goods sector that increased today were: Mannatech ( MTEX), up 14.3%, PVH ( PVH), up 10.2%, Primo Water ( PRMW), up 9.6% and Emerson Radio ( MSN), up 7.1%.
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Kellogg Company, together with its subsidiaries, manufactures and markets ready-to-eat cereal and convenience food products primarily in North America, Europe, Latin America, and the Asia Pacific. Kellogg Company has a market cap of $23.2 billion and is part of the food & beverage industry. The company has a P/E ratio of 24.8, above the S&P 500 P/E ratio of 17.7. Shares are up 12.5% year to date as of the close of trading on Wednesday. Currently there are 3 analysts that rate Kellogg Company a buy, 1 analyst rates it a sell, and 15 rate it a hold.

TheStreet Ratings rates Kellogg Company as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, expanding profit margins, solid stock price performance and notable return on equity. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the negative front, SGOCO Group ( SGOC), down 20.2%, Coffee Holding Company ( JVA), down 8.5%, Coca-Cola Hellenic Bottling Company S.A ( CCH), down 6.7% and Deswell Industries ( DSWL), down 6.7%.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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