In driving forward the "Future of Incentives" Challenge, The B Team will work with partners to develop new corporate and employee incentive structures and to identify and map both positive and harmful subsidies. This will help to shift market and business behavior towards incentives that maximize social, environmental and economic benefit."Positive market incentives operating in the public interest are too few and far between, and are also up against a seemingly never-ending expansion of perverse incentives and lobbying," said Mo Ibrahim, "There are models that can help change this and we will work to create new incentives in dialogue with businesses, the social sector and governments." The B Team will be holding a series of community events over the coming months. Input from stakeholders participating in today's global digital gathering will contribute to The B Team's plans for these first three Challenges and the formation of a comprehensive "Plan B" for business. The B Team is also encouraging the general public to submit their views on a new charter for better business at www.bteam.org To register for the live online broadcast scheduled at 9:30 AM BST, 13 June 2013 please go to : media.bte.am About The B Team The B Team is a not-for-profit initiative that has been formed by a group of global business leaders to create a future where the purpose of business is to be a driving force for social, environmental and economic benefit. The initial B Leaders include: Shari Arison, Sir Richard Branson, Kathy Calvin, Arianna Huffington, Mo Ibrahim, Guilherme Leal, Strive Masiyiwa, Dr. Ngozi Okonjo-Iweala, François-Henri Pinault, Paul Polman, Ratan Tata, Zhang Yue, Professor Muhammad Yunus and Jochen Zeitz. Joining The B Team as Honorary B Leaders are Mary Robinson representing People and Dr. Gro Harlem Brundtland representing Planet. Working with a global community of advisors and partners, The B Team seeks to develop and implement a Plan B for business that puts people and planet alongside profit. The B Leaders will focus on execution and action, catalysing and amplifying others' efforts by undertaking specific global Challenges where their collective voice can make a difference.