NEW YORK (TheStreet) -- TheStreet's Debra Borchardt and Chris Ciaccia met to discuss where Apple (AAPL) is headed, since its developer conference failed to shed any light on some of the company's bigger secrets.

While nothing revolutionary was uncovered, Ciaccia said that he was impressed with what he saw. We all expected some form of streaming music and Apple delivered, revealing iRadio, which took its toll on shares of Pandora ( P) leading into the event.

The new iOS 7 has Jony Ive written all over it, according to Ciaccia and is "a nice refresh. It's something that we needed to see from Apple," he said.

The new Macbook Air has very impressive battery life and innovation still appears to exist at Apple with the leak of the new Macbook Pro, which should be available later this year.

However, Wall Street seemed somewhat unimpressed with what Apple was working on. Ciaccia was quick to reassure investors that the stock tends to run higher into the WWDC event and then selloff afterward.

In the most recent conference call, CEO Tim Cook was mum on any new products. However, he did say that the company plans to announce them in the fall of 2013 and throughout 2014.

Apple's next event is planned for September and Ciaccia expects a new iPhone along with a new iPad. He thinks what people have been calling the "iWatch" might be revealed, too, but thinks 2014 is more realistic.

-- Written by Bret Kenwell in Petoskey, Mich.

Bret Kenwell currently writes, blogs and also contributes to Rocco Pendola's Weekly Options Newsletter. Focuses on short- to intermediate-term trading opportunities that can be exposed via options. He prefers to use debit trades on momentum setups and credit trades on support/resistance setups. He also focuses on building long-term wealth by searching for consistent, quality dividend paying companies and long-term growth companies. He considers himself the surfer, not the wave, in relation to the market and himself. He has no allegiance to either the bull side or the bear side.

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