Editor's note: Less than an hour before the close, First Solar was down $4.75, or 9.08%, to $47.54. This piece was originally posted at 11:40 a.m. EDT.NEW YORK ( TheStreet) -- Shares of First Solar ( FSLR) were taken to the woodshed after investors learned of sales delays and a shelf offering of up to 9.98 million shares of stock. First Solar expects delays in some key sales closing dates. The result is a probable shift from the second quarter to the second half of 2013. In other words, investors should anticipate the next earnings report to be less attractive, and with any luck, either the third and or fourth quarter will increase by a corresponding amount. According to First Solar, the annual report is expected to remain unchanged. This change in guidance comes not long after the company trumpeted its own success. That combination is not confidence-inspiring. On the face of it, a relatively small delay in closing some sales isn't disquieting. What's more perplexing is the management team's apparent overexuberance in announcing quarterly guidance. Investors should question whether other statements, including cost-per-watt goals, are realistic, are similarly exuberant.
The primary driver behind the stock's price action during after-hours trading on Wednesday and into Thursday was the shelf offering of almost 10 million shares of stock by the company. The timing of this offering reminds me of pharmaceutical companies. Relatively small start-up pharmaceutical companies are notorious for delivering announcements that send shares higher, quickly followed by stock offerings that dilute the value of existing shares. If the underwriters are able to place every share allowed into the market, current shareholders will be diluted to the tune of about 16%. FSLR Ending Cash Quarterly data by YCharts
First Solar doesn't appear to have a balance sheet problem in relation to its cash flow -- especially not after accounting for the company's reaffirmed $4.00-$4.50 per share 2013 earnings guidance. Why is First Solar issuing equity instead of debt when credit is so relatively cheap?
Before you ask that question, keep in mind that The Wall Street Journal has other news about company stock buybacks by many other companies. Some companies are issuing debt for the sole purpose of buying shares. Apple ( Apple) and General Electric ( GE) come to mind.