Richardson, TX, June 11, 2013 (GLOBE NEWSWIRE) -- SAP Test Lab, developed by SAP's Global Digital Marketing teamand KBM Group, has made the finals of the DMA Innovation Awards inthe Digital Technology category. SAP is being showcased with other finalists during IntegratedMarketing Week at the New York Metropolitan Pavilion the week ofJune 10. Test Lab, a multi-channel, multi-campaign framework usesreal-time A/B and multivariate testing to evaluate content onSAP.com and incorporates analytics to create significantincremental lift in SAP's online demand generation andcustomer-nurturing programs. Most important, it acts as a centralclearinghouse for conducting and analyzing tests, as well asdisseminating results globally in transparent, understandablereporting. In this way Test Lab accelerates the cycle oforganizational learning and delivers rapid, continuous improvementsin marketing results. Test Lab institutionalizes performancetesting by not only improving results in the specific marketingcommunication channels it addresses, but also creating anenterprise-wide environment for performance optimization. The DMA Innovation Award winner will be announced at the DMAannual conference, Oct. 12-17. The award recognizes "game-changingproducts and solutions that enable marketers to shift away fromconventional marketing practices and enter, with confidence, amarketing space dominated by data-driven techniques and defined byrapid development, growth and change." About SAP As market leader in enterprise application software, SAP (NYSE:SAP) helps companies of all sizes and industries run better. Fromback office to boardroom, warehouse to storefront, desktop tomobile device - SAP empowers people and organizations to worktogether more efficiently and use business insight more effectivelyto stay ahead of the competition. SAP applications and servicesenable more than 238,000 customers to operate profitably, adaptcontinuously, and grow sustainably. For more information, visit www.sap.com. About KBM Group KBM Group helps companies create meaningful and mutuallybeneficial engagements with their customers through data-driveninsights. We combine data, sophisticated analytics, actionableinsights, and marketing technology to optimize multi-channelengagement throughout the customer lifecycle. KBM Group'sworld-class marketing services include strategic marketingconsulting, data integration and database management, analytics,digital services, outsourcing, creative services, and responseservices. Our parent company, Wunderman, is part of the Young &Rubicam Group and a member of WPP (NASDAQ: WPPGY).
CONTACT: CONTACT: Peggy Garner KBM Group 281.865.1412 Peggy.firstname.lastname@example.org Integrated Marketing Week, Booth 306