McDonald's Gains as Sales Jump on Menu Innovations

NEW YORK ( TheStreet) -- McDonald's ( MCD) was gaining Monday after sales last month grew more than expected on menu innovations aimed at appealing to customer health concerns.

McDonald's was rising 1.4% to $99.67 in midday trading. Shares have gained 13% this year compared to a 16% advance for the S&P 500.

McDonald's has added new items such as the McWraps, new quarter-pounder hamburger options and chicken meals. Breakfast, led by its new Egg White Delight, helped boost the world's largest food-service operator's 2.4% growth in May. Sales were expected to rise 2.1%.

Oak Brook, Ill.-based McDonald's sales gained in Europe as well, rising 2% as summer promotions in the U.k. and Russia offset declines in Germany and France.

Sales in Asia, the Middle East and Africa climbed 0.9% while the company looks to expand in China, according to Bloomberg News. McDonald's opened 256 stores in China in 2012 and aims to push that number to 2,000 by the end of 2013. Nonetheless, May sales in China "were impacted by the avian influenza," McDonalds said in a statement.

Written by Robert Arenella in New York

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