For the past seven years, Archer and co-founder Tom Losee have spread the gospel of stand up paddleboarding, or SUP, across the Southeast. The company is small but growing. Last year they expanded to San Diego, and they've set their sights on the rest of the country. "We see this as the water bicycle," says Archer. "It's something everyone can do. We're seeing giant growth in places that are just lakes and rivers, places you've never heard of before that have nothing to do with the coast or ocean and have more to do with just water. "It's not a fad, it's not going away. It's a little bit of a drug -- gliding across the water is something special and makes you feel like a kid again."
Bill Gibson, founder of Kronum LLC of Villanova, Penn., also knows a few things about newborn sports. He should, because he fathered one in 2008. Looking at popular team sports, Gibson concluded that, "to a large degree, the athletes had surpassed the game." The big sports had "evolved in the early years but kind of got locked down." Whereas many sports fans would probably shrug and reach for another beer, Gibson instead created Kronum. Blending soccer, basketball, team handball and other sports, Kronum is played on a round field where participants throw, kick or dunk a ball into four soccer-like goals, each topped by five rings. By day, Gibson runs an enterprise software company, and that experience comes through as he describes developing the game.