Procter & Gamble Co (PG): Today's Featured Consumer Non-Durables Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

Procter & Gamble ( PG) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day up 0.4%. By the end of trading, Procter & Gamble rose $0.93 (1.2%) to $77.75 on average volume. Throughout the day, 7,673,852 shares of Procter & Gamble exchanged hands as compared to its average daily volume of 9,560,700 shares. The stock ranged in a price between $77.27-$78.28 after having opened the day at $77.44 as compared to the previous trading day's close of $76.82. Other companies within the Consumer Non-Durables industry that increased today were: Zuoan Fashion ( ZA), up 3.8%, Avon Products ( AVP), up 3.5%, Sealed Air Corporation ( SEE), up 3.4% and ACCO Brands ( ACCO), up 3.4%.
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The Procter & Gamble Company, together with its subsidiaries, engages in the manufacture and sale of a range of branded consumer packaged goods. The company operates in five segments: Beauty, Grooming, Health Care, Fabric Care and Home Care, and Baby Care and Family Care. Procter & Gamble has a market cap of $210.1 billion and is part of the consumer goods sector. The company has a P/E ratio of 19.5, above the S&P 500 P/E ratio of 17.7. Shares are up 13.2% year to date as of the close of trading on Thursday. Currently there are 14 analysts that rate Procter & Gamble a buy, no analysts rate it a sell, and 8 rate it a hold.

TheStreet Ratings rates Procter & Gamble as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, solid stock price performance, increase in net income, good cash flow from operations and growth in earnings per share. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

On the negative front, Quiksilver ( ZQK), down 10.9%, Swisher Hygiene ( SWSH), down 7.0%, Titan International ( TWI), down 6.7% and Forward Industries ( FORD), down 5.0%.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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