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Publicis shares surged to the top of the market in France and a three-month high after the world's third-largest advertising group said first quarter revenues slowed but topped analysts forecasts.
Alphabet's YouTube is the latest to contend with controversial ad placements.
Facebook has cloned many of the features unique to Snap's advertising business and, so far, it seems to be paying off.
Publicis Groupe, the world's third-largest advertising group, revealed a heavy write-down on its U.S. digital business in the final report of outgoing CEO Maurice Levy.