Cramer's 'Mad Money' Recap: Accentuating the Negative

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NEW YORK ( TheStreet) -- Does the mainstream media dwell on the negatives and ignore the positives? Jim Cramer told "Mad Money" viewers Monday that the answer is a resounding "Yes!"

Cramer said the media almost totally ignored today's news that Standard & Poor's upgraded its outlook for U.S. debt from negative to stable. Yet, this is the same media predicting the demise of America when S&P downgraded U.S. debt to AA+ just over a year ago. The media only care when things are going down, but seemingly ignore any and all good news, noted Cramer.

The same holds true for individual stocks. Cramer said the media haven't had many positive things to say for the past 5,000 points on the Dow Jones Industrial Average.

When it comes to Europe, it's more of the same. Things are getting better in Europe, said Cramer, yet the media remain silent on everything from the stabilizing of unemployment in Spain to the recent increase in French industrial production. Earnings have been better than expected in the U.K., Cramer added, which is why Royal Bank of Scotland ( RBS) remains one of his speculative picks for 2013.

Cramer said it's all to easy to lapse into negativity, but that doesn't mean that things are indeed all negative.

Know Your IPO

In the "Know Your IPO" segment, Cramer highlighted two upcoming IPOs later this week, cosmetics maker Coty and enterprise networking purveyor Gigamon. He reminded viewers that IPOs have been red-hot this year, with the average deal up 17.6% so far this year.

Cramer said Gigamon, which will trade under the ticker GIMO, has everything a growth investor seeks, including 55% revenue growth last quarter. The company makes equipment to help large enterprises manage and monitor their networks, ultimately saving them money, a service that's in high demand. Shares are expected to price between $18 and $20 a share, giving the company a $600 million market cap.

Cramer said he'd be willing to spend up to $25 a share for Gigamon because he expects this fairly small deal to easily pop between $25 and $29 a share on its initial offering. He cautioned investors to handle the stock with care after its first-day pop, as they'll likely give back much of their gains thereafter.

Coty's IPO is a different animal, said Cramer. The deal is much larger and, unlike Gigamon, Coty has flat revenue growth thanks to continued weakness in Europe. Expected to price between $16.50 and $18.50 a share, Cramer said he's only willing to pay up to $19 a share for Coty, although shares may be worth holding onto after the IPO as the company is expected to offer a modest dividend.

A Slam Dunk

In honor of the basketball finals, Cramer pitted Miami versus San Antonio, "Mad Money" style, by facing off Miami's Burger King ( BKW) against San Antonio's Valero ( VLO).

Cramer said that when it comes to oil refining, gross margins are the metrics that matter. That's why owning Valero will take patience because the infrastructure is being built to take more of our cheap crude out of the shale fields and get it to the refineries to the south of our nation. That infrastructure is coming, which is why shares of Valero have doubled over the past year before trading sideways over the past few months, Cramer said.

Burger King is a turnaround story. The company is improving its operations across the board, sending its share up 36% over the past 12 months. Cramer said Burger King is doing it all, from revamping its menu to remodeling its stores to expanding more aggressively in emerging markets. He said while rival McDonald's ( MCD) is a better company, Burger King is cheap at 22 times earnings with a 16.8% growth rate.

But forced to decide between the two, Cramer said that Valero is winner -- that stock offers more upside trading at just 6.9 times earnings with a 9% growth rate going forward.

Lightning Round

In the Lightning Round, Cramer was bullish on Costco ( COST), Wolverine World Wide ( WWW), Suburban Propane ( SPH), AbbVie ( ABBV), Abbott Laboratories ( ABT), Six Flags ( SIX), Cedar Fair ( FUN) and Hain Celestial Group ( HAIN).

Cramer was bearish on SeaWorld Entertainment ( SEAS) and Fortinet ( FTNT).

Executive Decision: Phil Fernandez

In the "Executive Decision" segment, Cramer spoke with Phil Fernandez, president and CEO of Marketo ( MKTO), the cloud-computing stock that soared 77% on its IPO on May 16 as interest in the space continues to grow.

Fernandez explained that Marketo helps companies both big and small build more profitable relationships with their customers by combining multiple channels, like web, email and social, into a single platform. He said by coordinating these disparate channels, companies can market more effectively and build more meaningful relationships.

When asked about the recent acquisition of ExactTarget ( ET) by Salesforce.com ( CRM), Fernandez said that Marketo has grown up in a very competitive marketplace and he plans to continue effectively competing against ExactTarget's offerings.

Turning to the company's profitability, Fernandez said that like many cloud companies, Marketo is focused on growth and won't concern itself much with profitability for the near future.

Finally, when asked whether marketing on Facebook ( FB) actually works for customers, Fernandez said absolutely. He noted that many of Marketo's use Facebook to build campaigns and help spread their image and have had great success.

Cramer said that despite not being profitable, Marketo is an interesting story.

No Huddle Offense

In his "No Huddle Offense" segment, Cramer asked the question, is McDonald's out-innovating Apple ( AAPL)?

McDonald's was able to wow investors by posting better-than-expected same-store sales thanks to a host of menu changes that appear to be working. Meanwhile, Apple, a stock Cramer owns for his charitable trust, Action Alerts PLUS , announced only incremental positives at its developers conference today, nothing that would prompt analysts to revise estimates to the upside.

Cramer said he's repeatedly asked about Apple, and has told investors that even special companies like Apple still trade on earnings per share, which is why surprise announcements like McDonald's hold more weight than expected ones from Apple.

To watch replays of Cramer's video segments, visit the Mad Money page on CNBC.

-- Written by Scott Rutt in Washington, D.C.

To email Scott about this article, click here: Scott Rutt

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At the time of publication, Cramer's Action Alerts PLUS had a position in AAPL, COST and FB.

Jim Cramer, host of the CNBC television program "Mad Money," is a Markets Commentator for TheStreet.com, Inc., and CNBC, and a director and co-founder of TheStreet.com. All opinions expressed by Mr. Cramer on "Mad Money" are his own and do not reflect the opinions of TheStreet.com or its affiliates, or CNBC, NBC Universal or their parent company or affiliates. Mr. Cramer's opinions are based upon information he considers to be reliable, but neither TheStreet.com, nor CNBC, nor either of their affiliates and/or subsidiaries warrant its completeness or accuracy, and it should not be relied upon as such. Mr. Cramer's statements are based on his opinions at the time statements are made, and are subject to change without notice. No part of Mr. Cramer's compensation from CNBC or TheStreet.com is related to the specific opinions expressed by him on "Mad Money."

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