ORANGEBURG, N.Y., June 7, 2013 /PRNewswire/ -- OSL Holdings ( www.oslholdings.com), Inc. (OTCQB: OSLH) ("OSL" or the "Company"), a developer of technology platforms that enable real-time sales and trend information exchange between brands and retailers, today announced the launch of its Equality Rewards Mobile platform, iPhone application and mobile website. The Equality Rewards iPhone app can now be downloaded for free through the Apple App Store or you can sign-up through your smartphone at www.equalityrewards.com. "We are excited to launch the new Equality Rewards app and mobile site in conjunction with LA Pride and our other partners, including Outfest, the Los Angeles Gay & Lesbian Chamber of Commerce, and OneGoodLove, all organizations dedicated to promoting and patronizing businesses that support equality for all. We look forward to connecting these businesses with the hundreds of thousands of members from our partner organizations at the LA PRIDE events this weekend," said Bob Rothenberg, President of OSL. Once consumers download the Equality Rewards app to their iPhones or register via their smartphone on the mobile website they can immediately begin to earn Equality Rewards currency for discounts at their favorite local LGBT-allied stores, restaurants, bars and other local merchants. Users will be able to search the app or website for local vendors participating in the Equality Rewards program. Equality Rewards members then earn Equality Rewards dollars by shopping at these select merchants and snapping a photo of their receipt. Those Equality Rewards dollars can then be later used for discounts at participating merchants with a portion of the discount designated to benefit meaningful charities and partner organizations. Once partnered with OSL Holdings' Equality Rewards program, member organizations gain immediate access to consumers looking to redeem rewards as well as the ability to promote products or services to millions of rewards members. Additionally, retailers enrolled have the option to change their promotion to rewards members in real time to focus on any relevant incentives.