Priceline.com Inc. (PCLN): Today's Featured Leisure Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

Priceline.com ( PCLN) pushed the Leisure industry higher today making it today's featured leisure winner. The industry as a whole closed the day up 0.8%. By the end of trading, Priceline.com rose $10.40 (1.3%) to $805.90 on average volume. Throughout the day, 569,989 shares of Priceline.com exchanged hands as compared to its average daily volume of 672,000 shares. The stock ranged in a price between $787.00-$806.03 after having opened the day at $794.85 as compared to the previous trading day's close of $795.50. Other companies within the Leisure industry that increased today were: Ctrip.com International ( CTRP), up 6.3%, Krispy Kreme Doughnuts ( KKD), up 5.8%, Ruth's Hospitality Group ( RUTH), up 5.5% and Pizza Inn Holdings ( PZZI), up 4.9%.
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priceline.com Incorporated operates as a online travel company. Priceline.com has a market cap of $40.0 billion and is part of the services sector. The company has a P/E ratio of 27.7, above the S&P 500 P/E ratio of 17.7. Shares are up 28.7% year to date as of the close of trading on Wednesday. Currently there are 14 analysts that rate Priceline.com a buy, no analysts rate it a sell, and 1 rates it a hold.

TheStreet Ratings rates Priceline.com as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, impressive record of earnings per share growth, compelling growth in net income, robust revenue growth and largely solid financial position with reasonable debt levels by most measures. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook.

On the negative front, Premier Exhibitions ( PRXI), down 8.6%, PokerTek ( PTEK), down 5.7%, Asia Entertainment & Resources ( AERL), down 3.0% and MakeMyTrip ( MMYT), down 2.2%.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider PowerShares Dynamic Leisure&Entert ( PEJ) while those bearish on the leisure industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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