Ford Motor Co (F): Today's Featured Consumer Goods Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

Ford Motor ( F) pushed the Consumer Goods sector higher today making it today's featured consumer goods winner. The sector as a whole closed the day up 0.4%. By the end of trading, Ford Motor rose $0.19 (1.2%) to $15.44 on average volume. Throughout the day, 54,256,934 shares of Ford Motor exchanged hands as compared to its average daily volume of 39,799,000 shares. The stock ranged in a price between $15.06-$15.48 after having opened the day at $15.25 as compared to the previous trading day's close of $15.25. Other companies within the Consumer Goods sector that increased today were: Forward Industries ( FORD), up 7.3%, American Apparel ( APP), up 7.0%, Berry Plastics Group ( BERY), up 6.5% and Amira Nature Foods ( ANFI), up 6.2%.
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Ford Motor Company engages in the development, manufacture, distribution, and service of vehicles, parts, and accessories worldwide. The company operates through two sectors, Automotive and Financial Services. Ford Motor has a market cap of $60.9 billion and is part of the automotive industry. The company has a P/E ratio of 10.7, below the S&P 500 P/E ratio of 17.7. Shares are up 17.8% year to date as of the close of trading on Wednesday. Currently there are 9 analysts that rate Ford Motor a buy, 2 analysts rate it a sell, and 5 rate it a hold.

TheStreet Ratings rates Ford Motor as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, solid stock price performance, attractive valuation levels, increase in net income and notable return on equity. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated.

On the negative front, VeriFone Systems ( PAY), down 20.9%, Coldwater Creek ( CWTR), down 14.2%, Omega Protein Corporation ( OME), down 12.5% and Vera Bradley ( VRA), down 7.8%.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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