Conference Call Information:

A conference call to discuss first quarter fiscal 2013 financial results is scheduled for today, June 5, 2013 at 4:30 PM Eastern Time. To participate, dial toll-free (877) 723-9522 or 1-(719) 325-4789 (international). The conference call will also be webcast live at under the Investor Relations section. A replay of this call will be available on the Investor Relations section of the Company's website, , within two hours of the conclusion of the call and will remain on the website for ninety days.

About rue21, inc.

rue21 is a leading specialty apparel retailer offering exclusive branded merchandise and the newest trends at a great value. rue21 currently operates 934 stores in 47 states. Learn more at

Forward Looking Statements:

Certain statements herein, including statements relating to future store openings, growth strategies and statements relating to the Apax Partners transaction and the go-shop process are "forward-looking statements" made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements reflect the Company's current expectations or beliefs concerning future events and actual results of operations may differ materially from historical results or current expectations. Any such forward-looking statements are subject to various risks and uncertainties, including the strength of the economy, consumer spending, our ability to effectively identify and respond to changing fashion trends, our ability to compete with other retailers, our strategy and expansion plans, implementation of systems upgrades, reliance on key personnel, trade restrictions, events that may affect our vendors or their ability to finance their operations, availability of suitable new store locations and other factors which are set forth in the Company's Annual Report on Form 10-K filed February 2, 2013, and in all filings with the SEC made by the Company subsequent to the filing of the Form 10-K. The Company does not undertake to publicly update or revise its forward-looking statements, whether as a result of new information, future events or otherwise.

Important Additional Information and Where to Find It :

In connection with the proposed transaction, rue21 intends to file a proxy statement with the Securities and Exchange Commission (the "SEC") and mail it to its stockholders. Stockholders of rue21 are urged to read the proxy statement and the other relevant material when they become available because they will contain important information about rue21, the proposed transaction and related matters. STOCKHOLDERS ARE URGED TO CAREFULLY READ THE PROXY STATEMENT AND THE OTHER RELEVANT MATERIALS WHEN THEY BECOME AVAILABLE BEFORE MAKING ANY VOTING OR INVESTMENT DECISION WITH RESPECT TO THE PROPOSED MERGER. The proxy statement and other relevant materials (when available), and any and all documents filed by rue21 with the SEC, may also be obtained for free at the SEC's website at . In addition, investors and security holders may obtain free copies of the documents filed with the SEC by rue21 by directing a written request to rue21, Attention Corporate Secretary, 800 Commonwealth Drive, Warrendale, Pennsylvania, 15086.

This announcement is neither a solicitation of proxy, an offer to purchase nor a solicitation of an offer to sell shares of rue21. rue21, its executive officers and directors may be deemed to be participants in the solicitation of proxies from the security holders of rue21 in connection with the proposed merger. Information about those executive officers and directors of rue21 and their ownership of rue21 common stock is set forth in the rue21 proxy statement for its 2013 Annual Meeting of Stockholders, which was filed with the SEC on April 26, 2013, and its Annual Report on Form 10-K for the year ended February 2, 2013, which was filed with the SEC on April 3, 2013. These documents may be obtained for free at the SEC's website at , and from rue21 by contacting rue21, Attention Corporate Secretary, 800 Commonwealth Drive, Warrendale, Pennsylvania, 15086. Additional information regarding the interests of participants in the solicitation of proxies in connection with the transaction will be included in the proxy statement that rue21 intends to file with the SEC.
rue21, inc. and subsidiaries
Consolidated Statements of Income
  Thirteen weeks ended
  May 4, April 28,
  2013 2012
  (in thousands, except per share data)
Net sales  $ 224,375  $ 205,615
Cost of goods sold (includes certain buying, occupancy and distribution center expenses)  134,676  125,934
Gross profit  89,699  79,681
Selling, general, and administrative expense  63,708  53,796
Depreciation and amortization expense  9,045  7,528
Income from operations  16,946  18,357
Interest income, net  (5)  (30)
Income before income taxes  16,951  18,387
Provision for income taxes  6,153  6,785
Net income  $ 10,798  $ 11,602
Basic income per common share  $ 0.46  $ 0.47
Diluted income per common share  $ 0.44  $ 0.46
Weighted average basic common shares outstanding  23,724  24,480
Weighted average diluted common shares outstanding  24,355  25,119
rue21, inc. and subsidiaries
Consolidated Balance Sheets
  May 4,  February 2, April 28,
  2013 2013 2012
  (Unaudited)   (Unaudited)
  (in thousands, except per share data)
Current assets:      
Cash and cash equivalents  $ 55,696  $ 43,519  $ 51,845
Short term investments  --   20,000  30,000
Accounts receivable  8,739  10,555  9,864
Merchandise inventory, net  168,198  157,269  131,892
Prepaid expenses and other current assets  15,629  13,905  12,133
Deferred tax assets  5,846  5,910  6,064
Total current assets  254,108  251,158  241,798
Property and equipment, net  153,017  144,852  126,650
Other assets  4,071  3,499  3,680
Total assets  $ 411,196  $ 399,509  $ 372,128
Liabilities and stockholders' equity      
Current liabilities:      
Accounts payable  $ 114,438  $ 108,760  $ 104,321
Accrued expenses and other current liabilities  19,497  24,202  18,401
Accrued payroll and related taxes  10,517  8,932  7,715
Deferred rent and tenant allowances, current portion  10,558  10,228  9,324
Accrued income and franchise taxes  5,231  126  10,667
Total current liabilities  160,241  152,248  150,428
Non-current liabilities:      
Deferred rent, tenant allowances and other long-term liabilities  61,978  59,325  53,190
Deferred tax liabilities  8,075  9,625  7,523
Total non-current liabilities  70,053  68,950  60,713
Commitments and Contingencies  –  –  –
Stockholders' equity:      
Preferred stock -- par value $0.001 per share, 10,000 shares authorized; none issued or outstanding  –  –  –
Common stock -- par value $0.001 per share; 200,000 shares authorized; 24,761, 24,694 and 24,493 shares issued and 23,530, 23,755 and 24,493 outstanding, respectively.  25  25  24
Additional paid in capital  51,132  50,281  39,858
Treasury stock, 1,240, 939 and 0 shares, respectively  (34,457)  (25,399)  –
Retained earnings  164,202  153,404  121,105
Total stockholder's equity  180,902  178,311  160,987
Total liabilities and stockholders' equity   $ 411,196  $ 399,509  $ 372,128
CONTACT: Joseph Teklits / Jill Gaul         ICR, Inc         203-682-8200

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