ORANGEBURG, N.Y., June 5, 2013 /PRNewswire/ -- OSL Holdings ( www.oslholdings.com), Inc. (OTCQB: OSLH) ("OSL" or the "Company"), a developer of technology platforms that enable real-time sales and trend information exchange between brands and retailers, today announced the launch of its Equality Rewards program. Over the past several months OSL has worked to build Equality Rewards partnerships with important LGBT organization, media and event partners to help launch the program throughout the Los Angeles area. Once the Equality Rewards programs launches in Southern California, OSL will bring the Equality Rewards program to other markets nationwide. "We are elated to announce the launch of OSL Holdings, Equality Rewards platform on June 7. We will be launching with the support of our partners in the LA Market with the goal of generating millions of dollars of retail transactions. At the first of our events we will drive tens of thousands of attendees into participating merchant locations to use EqualityDollars™ to save on their purchases. With the Equality Rewards program in the hands of this targeted audience, we estimate generating $5-10 million in gross retail spending over the course of our launch program. Our summer launch program in Los Angeles will serve as the template for our national rollout scheduled for this coming fall. We enable this audience to easily find merchants through the launch of our location based mobile app and website. Ultimately, our real-time, portable rewards program empowers consumers to generate activism and advocacy with every retail transaction." Bob Rothenberg, President, Equality Rewards OSL's Equality Rewards will have its official coming out party on June 7, 2013, leveraging the company's partnership with LA Pride, at this year's LA Pride event, before a captive audience of 400,000 event attendees, 40,000 ticketed VIP event attendees, 20,000 people in print, in a city of 3.8 million. OSL will leverage its community and event partners, including LA PRIDE presented by Christopher Street West, Outfest ( www.outfest.org), the leading organization that promotes equality by creating, sharing and protecting LGBT stories on the screen; and OneGoodLove ( www.onegoodlove.com), an online dating site, with 1 million unique monthly visitors and 250,000 paid subscribers, all of whom will be empowered with Equality Rewards membership. By joining the Equality Rewards program, consumers can earn Equality Rewards currency for discounts at their favorite local LGBT-allied stores, restaurants, bars and other local merchants. Equality Rewards partnership with the LAGLCC will provide the ability to sign up the 275 members of the chamber. Merchants are spread across a variety of business categories including hospitality, restaurants, nightclubs and bars, clothing retailers, gyms and fitness services, grocery stores, super markets and service providers like lawyers, accountants, landscapers and cleaning services. A portion of the discount the consumer uses to purchase products, services and entertainment is then designated to benefit a charitable cause of the member's choice. The Equality Rewards program is positioned to generate up to $10,000,000.00 in gross retail spending over the course of this summer. Once partnered with OSL Holdings' Equality Rewards program, organizations gain immediate access to consumers looking to redeem rewards as well as the ability to promote products or services to millions of rewards members. Additionally, retailers enrolled have the option to change their promotion to rewards members in real time to focus on any relevant incentives.