Informatica MDM 9.6 Powers Universal Master Data Management

Informatica World, Las Vegas, June 5, 2013 (GLOBE NEWSWIRE) -- Informatica Corporation (Nasdaq:INFA), the world's number oneindependent provider of dataintegration software, today announced Informatica MDM9.6, a majormilestone in Informatica's roadmap for powering universal masterdata management (MDM). Additionally, Informatica announced that thecompany now owns 100 percent of the outstanding shares of HeilerSoftware and continues to take further steps to complete theacquisition. The combination will deliver unique value to analyzerelationships across products, customers, vendors and locations tooptimize multi-channel commerce. The announcements came atInformatica's annual user conference - Informatica World 2013.

Universal MDM depends on four essential capabilities: universalservices, universal domains, universal governance and universalsolutions. Informatica delivers on all four capabilities with atruly flexible master data management technology that enablescompanies to start small by solving their most immediate businessproblem and scaling to others across the enterprise. InformaticaMDM 9.6 advances this universal MDM strategy, delivering such keybenefits as:

·         Improvedsecurity and compliance through dynamic data masking.

·         Simplifiedadministration and rapid MDM deploymentthrough single stage data onboarding.

·         Increasedend user productivity through database independence andoperational scalability.

·         Empoweredbusiness users through new Informatica MDM data governanceuser interface.

·         Accelerated time-to-value through new MDM solutions.

1.      Universal Services: Universal Services are commonplatform services such as data integration, data quality, metadataand MDM services such as matching, survivorship, and security thatform the foundation of MDM architecture. Informatica MDM 9.6furthers the Universal Services capability with:

·         Dynamic Data Masking: Real-time Protection AgainstUnauthorized Users

With Informatica 9.6, Informatica MDM now supports Dynamic DataMasking capability. Dynamic data masking uses real-time dataprotection rules to prevent unauthorized users from accessingsensitive information that is not required for them to performtheir jobs. Informatica MDM customers can easily now take advantageof most powerful and flexible protection available while stillsupporting off-shoring, outsourcing and cloud-basedinitiatives.

·         SingleStage Data Onboarding: Easier Administration, FasterDeployment

Informatica MDM customers can rapidly onboard master data fromsource systems directly into the target data model usingInformatica Data Integration Hub services. While preserving the datavalidation checks and data quality tasks, this process simplifiesthe administration using familiar Informatica Data Integrationtools and reduces the number of onboarding steps by half. This newsingle stage onboarding capability is delivered through InformaticaMDM's integration with Informatica Vibe, the world's first and onlyembeddable virtual data machine.

2.      Universal Domains: Universal Domains are multipledata domains such as customer, product, location, employee, andbeyond, as well as the relationships across the domains.Informatica MDM 9.6 expands the Universal Domains capabilitywith:

·         Database Independence: Taking The Lid Off Scalability andBig Data Processing

Informatica MDM 9.6 frees MDM from the restraints of traditionaldatabase processing by abstracting the data access layer for datamatching, consolidation and outbound integration. Thus freed, MDMprocesses and deployments scale more efficiently and withoutlimitation to handle increased data volumes, tasks and users.

3.      Universal Governance: Universal Governanceempowers business users to perform data governance and stewardshipactivities through a common user interface accessible viaInformatica MDM Data Director, business applications, or MDM iOSapp. Informatica MDM 9.6 powers Universal Governance capabilitywith:

·         Enhanced Data Governance User Interface: Empowers businessusers

Informatica MDM 9.6 enhances data steward productivity andexperience with improved reporting in the Informatica MDM DataDirector dashboard, revised Data View with logical grouping anddisplaying match-based relationship disposition and embedded matchscores.

4.      Universal Solutions: Universal Solutionsaccelerate Time-to-Value with predefined data models, prewiredbusiness rules and logic, and preconfigured user interface.Informatica MDM 9.6 expands its portfolio of industry solutions,already available for banking and pharmaceuticals, with:

·         NewMDM Solutions: Acceleration of time-to-value

Continuing the innovation in MDM industry solutions, InformaticaMDM 9.6 now includes solutions for the healthcare and insuranceindustries. These solutions improve business user productivity incommon business processes in these industries.


Informatica MDM 9.6 will be available in summer 2013.

Heiler Software Acquisition Progress

Informatica announced the continued progress of the company'sacquisition of Heiler Software.

Informatica's multi-domain MDM and Heiler Software'smulti-channel PIM solution will deliver unique value to customersincluding:

·         ExpandInformatica's MDM business, advance Informatica's leadership in MDMand extend Heiler Software's leadership in PIM.

·         Empowercustomers to optimize multi-channel commerce, including emerginggrowth opportunities through social and mobile commerce.

Additionally customers will gain advanced and differentiatedcapabilities including:

·         Anauthoritative view of products, customers, manufacturers andsuppliers, as well as the relationships between them.

·         Faster newproduct introduction, with less manual effort, and more accurate,trustworthy data.

·         Automatedon-boarding of supplier data to expand the portfolio of products ine‑commerce channels, also known as "endless aisle."

·         The exchangeof data with trading partners.

·         Theinterchange of data with on-premise and cloud-based enterpriseresource planning (ERP), Customer Relationship Management (CRM) andanalytical applications.

Supporting Quotes

"The addition of Heiler Software combined with the latestInformatica MDM offering is a true differentiator for Informatica,but more importantly will provide our customers in numerousindustries the ability to analyze relationships between products,customers, vendors and locations for a competitive advantage," saidDennis Moore, senior vice president and general manager MDM,Informatica. "The unique flexibility to start small with aparticular data domain, solution or deployment, and then expand tomultiple domains, solutions and deployments on the same platformmeans authoritative information can be delivered to decision makersto get closer to their client."

"Today effectively managing information about products throughproduct information management (PIM) has become a key priority inbusiness to gain consistency across business processes but also thebenefit of providing the best possible customer experience as foundin 53 percent of organizations according to our research," saidMark Smith, CEO & executive vice president of Research, VentanaResearch. "Informatica advancements in MDM from its universal dataapproach and supporting cloud and mobile environments combined withits acquisition of dedicated PIM provider Heiler meets a broad setof IT and business needs for product information management andmaster data management."

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About Informatica

Informatica Corporation (Nasdaq:INFA) is the world's number oneindependent provider of data integrationsoftware.Organizations around the world rely on Informatica for maximizing return on data to drive their topbusiness imperatives. Worldwide, over 5,000 enterprises depend onInformatica to fully leverage their information assets residingon-premise, in the Cloud and acrosssocial networks. For more information, call +1 650-385-5000(1-800-653-3871 in the U.S.), or visit with Informatica at,


Note: Informatica, Informatica MDM, Informatica Vibe,Informatica Dynamic Data Masking and InformaticaPowerCenter  are trademarks or registered trademarks ofInformatica Corporation in the United States and in jurisdictionsthroughout the world. All other company and product names may betrade names or trademarks of their respective owners.

Forward-Looking Statements

This release contains forward-looking statements, includingthose related to the acquisition of Heiler Software AG. Thesestatements are based on the current expectations of InformaticaCorporation and are inherently subject to risks, uncertainties andchanges in circumstances.  These expectations or anyforward-looking statements could prove to be incorrect, and actualresults could differ materially from those projected or assumed inthe forward-looking statements. The potential risks, uncertaintiesand changes in circumstances that could cause actual results todiffer materially include, among others, risks related to thecompletion of the acquisition, product integration and the failureof the market to develop as expected. Informatica Corporationdoes not undertake any obligation to update the forward-lookingstatements to reflect actual results, or any change in events,conditions, assumptions or other factors.
CONTACT: Debbie O'Brien	         Informatica Corporation	         +1 650 385 5735	+1 650 995 6736                  Stephanie Wakefield         Informatica Corporation         +1 650 385 5261                  

Informatica Corp.

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