Informatica Data Integration Hub Rewrites The Rules For Application Data Integration

Informatica World, Las Vegas, June 5, 2013 (GLOBE NEWSWIRE) -- Informatica Corporation (Nasdaq:INFA), the world's number oneindependent provider of dataintegration software, today introduced the Informatica Data Integration Hub (DIH), encompassing a new architecturalapproach for centrally managing data access and distribution acrosslarge and complex application infrastructures.

Informatica DIH is the first out-of-the-box integration hubusing the publish/subscribe model in a data integration context.Powered by Informatica Vibe virtual data machine, Informatica DIHenables enterprises to decouple data sources and destinations andas well as leverage logical models to reduce the number ofinterfaces. The innovative architecture approach reduces onboarding time and complexity by empowering application owners toself-subscribe to a centralized catalogue of published data sets. 

Through the use of Informatica DIH, customers are able to:

·         Unlockrapid innovation potential by on-boarding of new applicationsand technologies through self-service subscriptions to the dataintegration hub.

·         Reduceintegration complexity and maintenance cost by diminishingpoint-to-point interfaces.

·         Improvebusiness operations and reduce risk by ensuring timely,trusted data is used throughout the enterprise.

Unlocking Data Potential viaPublish/Subscribe

Large enterprises frequently grow to have hundreds ofpoint-to-point integrations that are difficult to manage andchange. Informatica DIH offers to address this "integrationhairball" with a lean, managed platform that:

·         Decouplesdata sources from destinations via a self-managed persistencylayer, so that an application can publish data only once to the hubto support any number of consuming applications.

·         Supportsdata latency (batch, real-time, or near real-time), volume,format or protocol. 

·         Drivesdata reuse by providing consuming applications with a catalogof published data that can be subscribed to, combined, filtered,transformed and masked according to the consuming application'sparticular needs.

·         Enablesexchange of large data sets across applications.

Reducing Risk Through Centralized Management andControl

Large-scale information environments are fraught with risksranging from the risk of inaccurate or incomplete dataproliferating across applications to the risks of data privacybreaches and noncompliance. Informatica DIH, powered by Vibe,manages these and other risks in a centralized fashionincluding:

·         Certifyingdata in motion prior to its publication to help ensureend-user trust in the data.

·         Providingdata security and access controls to prevent data from movingunprotected and protect data sets from unauthorized access.

·         Poweringvisibility into data and integration processes including theability to track data lineage.

Accelerating Time-to-Market for NewInitiatives

Introducing new applications, data types and support for newbusiness processes is intensely challenging and time-consuming in apoint-to-point integration environment. In contrast, InformaticaDIH accelerates time-to-market through self-service onboarding ofapplications and data, including:

·         Out-of-the-box connectivity to a broad set ofapplications.

·         Wizard-based data publishing to the hub.

·         Automaticgeneration of Informatica PowerCenter workflows.


The Informatica Data Integration Hub is currently available forBeta customers and will be generally available in the third quarterof 2013.

Supporting Quotes:

·         "InformaticaDIH was built with operational efficiency and simplicity in mind,offering an innovative solution for managing integration of datasets across applications," said Ronen Schwartz, vice president andgeneral manager for Emerging Products, Informatica. "The out of thebox architecture allows users to reduce the number of point topoint interfaces and accelerate time to market for new applicationsintegrations through its self-service on-boarding model."

·         According toGartner VP Distinguished Analyst, Ted Friedman, "Benefits of a HubApproach to Data Integration" include:

·         Reduction inthe number of data-oriented interfaces

·         Leverage ofcanonical forms, reuse of business rules for datatransformation

·         Opportunity toimprove data quality

·         Consolidationof infrastructure for data integration workloads

·         Greaterinsight into enterprise wide data flow

*Excerpt from Gartner Business Intelligence Submit presentationtitled " Advancing Your Data Integration Competency in Supportof Analytics" March 2013

·         "Informaticadescribed an architectural hub-and-spoke data integration patternthat one of their customers implemented using PowerCenter, coupledwith persistence and other complementary technology," said StewartBond, senior consulting analyst, Info-Tech Research Group. "Informatica is now productizing that pattern in their DataIntegration Hub (DIH) solution. The obvious part of the DIH is totackle the integration hairball. The DIH provides the ability formultiple integration flows to re-use canonical data in apublish/subscribe paradigm, and remove the point-to-point nature oftraditional data integration."

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About Informatica 

Informatica Corporation (Nasdaq:INFA) is the world's number oneindependent provider of data integrationsoftware.Organizations around the world rely on Informatica to realize their informationpotential and drive top business imperatives. Informatica Vibe, theindustry's first and only embeddable virtual data machine (VDM),powers the unique "Map Once. Deploy Anywhere." capabilities of theInformatica Platform. Worldwide, over 5,000 enterprises depend onInformatica to fully leverage their information assets from devicesto mobile to social to big data residing on-premise, in the Cloud and across social networks. For moreinformation, call +1 650-385-5000 (1-800-653-3871 in the U.S.), orvisit with Informatica at,


Note: Informatica, Informatica PowerCenter, Informatica DataIntegration Hub and Informatica Vibe are trademarks orregistered trademarks of Informatica Corporation in the UnitedStates and in jurisdictions throughout the world. All other companyand product names may be trade names or trademarks of theirrespective owners.
CONTACT: Debbie O'Brien	         Informatica Corporation	         +1 650 385 5735	         +1 650 995 6736                           Stephanie Wakefield         Informatica Corporation	         +1 650 385 5261         

Informatica Corp.

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