Informatica World, Las Vegas, June 4, 2013 (GLOBE NEWSWIRE) -- Informatica Corporation (Nasdaq:INFA), the world's number one independent provider of data integration software, today introduced Informatica Vibe, the industry's first and only embeddable virtual data machine (VDM), designed for the next generation of data-centric applications. Chairman and chief executive officer, Sohaib Abbasi, delivered a keynote address at the 13th Annual Informatica World conference in Las Vegas. Speaking to an audience of nearly 2,000 attendees, Abbasi demonstrated how Vibe will uniquely transform and simplify data infrastructure for developers, for IT staff and for extended business-IT teams. With fifteen years of engineering effort behind it, Informatica Vibe simplifies the ever-increasing data infrastructure complexity - requiring fewer skills for developers to master, providing a single virtualized data infrastructure for IT staff to manage and facilitating further collaboration across the extended business-IT team. "Today, to radically simplify data infrastructure, Informatica is launching the industry's first and only virtual data machine - Vibe," said Sohaib Abbasi, chairman and chief executive officer, Informatica. "Using Vibe, developers, IT staff and extended business-IT teams are more productive, efficient and effective in addition to being well-positioned to harness technology changes to their advantage." Benefits of Vibe Developers Empowered by Vibe, developers are more productive. Instead of building data integration jobs multiple times - once for traditional middleware, another time to run in the database, separately for the Cloud and, yet again for Hadoop clusters - developers build once and deploy anywhere with Informatica VDM. Vibe allows developers to "Map Once. Deploy Anywhere." by providing near-universal access to data regardless of where it resides and by supporting common metadata-driven visual specification to transform data regardless of how it is physically processed. IT Staff With the power of Vibe, IT staff are more efficient. Instead of having the burden of managing multiple mappings for different deployment configurations, with Informatica VDM, IT staff can centrally manage deployment of any mapping to better utilize all computing resources. With Vibe, IT professionals "Map Once. Optimize Anywhere." and gain an advantage even when unanticipated technology changes occur.