SAN FRANCISCO, June 4, 2013 /PRNewswire/ -- Demandforce Inc., a leader in marketing and communications, is currently being used by more than 15 percent of optometry practices across the United States. Demandforce, a unit of Intuit Inc., (Nasdaq: INTU) was created in 2003 to provide marketing solutions to help small businesses automatically communicate with and retain existing customers. Small businesses also use its products to attract new customers by managing their online reputation and automatically tracking and measuring marketing and social media efforts. Demandforce brings increased value by exposing practices to the over 45 million consumers in the rapidly expanding Demandforce Network. Originally achieving success in the dental and automotive industries, Demandforce now has strong positions within a variety of industries, including beauty, animal care, fitness and a number of medical specialties. After entering the optometry market just two years ago, Demandforce now partners with industry leaders including: Carl Zeiss Vision, Vision Source, Essilor, ABB Concise, Eyefinity, Compulink, MaximEyes, RevolutionEHR, Crystal Practice Management, My Vision Express, Red Tray and Optometry Giving Sight. "We appreciate the help and support of our industry partners who helped us succeed and grow so quickly in the optometric space," said Aimee LaFont Leifer, head of business development for Demandforce's health services division. "These partnerships have helped us connect with and deliver value to optometrists across the country and will help us bring additional functionality and innovations to our mutual customers." About DemandforceDemandforce, Inc., a leading online marketing and communication software service from Intuit Inc., helps local businesses thrive in the Internet economy using email communications, text messaging and online services. Demandforce combines an award-winning communications platform with best-in-class reputation and networking tools into one powerful Web-based application that seamlessly integrates with existing workflow systems to help businesses build a strong online reputation and leverage local network marketing. Founded in 2003, Demandforce has collected more than 4 million consumer reviews, which are published across the Web, and has generated more than $3 billion for its clients. The Demandforce Network connects end clients to over 45 million local consumers. For more information on how to use Demandforce, please visit www.demandforce.com. About Intuit Inc.Intuit Inc. is a leading provider of business and financial management solutions for: small and mid-sized businesses; financial institutions, including banks and credit unions; consumers and accounting professionals. Its flagship products and services, including QuickBooks®, Quicken® and TurboTax®, simplify small business management and payroll processing, personal finance, and tax preparation and filing. ProSeries® and Lacerte® are Intuit's leading tax preparation offerings for professional accountants. Intuit Financial Services helps banks and credit unions grow by providing on-demand solutions and services that make it easier for consumers and businesses to manage their money. Founded in 1983, Intuit had annual revenue of $4.15 billion in its fiscal year 2012. The company has approximately 8,500 employees with major offices in the United States, Canada, the United Kingdom, India and other locations. More information can be found at www.intuit.com. SOURCE Demandforce, Inc.