SANTA CLARA, Calif., June 4, 2013 (GLOBE NEWSWIRE) -- Rovi Corporation (Nasdaq:ROVI), driving digital entertainment innovation, today released MainConcept ® HEVC SDK 1.0, one of the first broadly available solutions for streamlining the integration of High Efficiency Video Coding (HEVC) or H.265 into virtually any video application, service or environment. The new SDK not only enables developers who serve the broadcast, professional content creation, mobile, and consumer industries to increase the ease with which high-quality video content is delivered through existing cable, internet and wireless channels, but it also features innovative new technology to reduce content conversion times. Rovi's patent-pending Smart Adaptive Bitrate Encoding Technology (SABET) ™ is designed to speed the market's adoption of the new compression standard by lowering the costs and reducing the time required for the mass transcoding of large video content libraries to HEVC. SABET enables the generation of as many as ten simultaneous output streams from a single source, reducing CPU cycles by utilizing common encoding processes across all levels. This processing efficiency is expected to help streamline the delivery of video for adaptive formats such as DivX Plus Streaming ™, Apple HLS, or MPEG-DASH. "Certainly one of the major challenges service providers and content owners face in switching to a new codec is converting their vast entertainment catalogs," said Avni Rambhia, Senior Industry Analyst of Frost & Sullivan's Digital Media Practice. "The challenge becomes even greater given the requirement to support streaming and adaptive bitrate formats that involve transcoding each piece of content into as many as 10 different profiles or individual streams. Given that content availability is a key to driving device manufacturers and others in the industry to support HEVC, technology like SABET should not only help speed content availability, but also fuel overall market adoption." For the more than 50 companies participating in Rovi's HEVC beta program that was launched earlier this year, including representatives from some of the leading companies in digital media creation, transcoding, and delivery, the release of the MainConcept HEVC SDK 1.0, marks the opportunity to transition from evaluating and testing the new compression standard, to driving toward the release of compatible products and services. Based on world-renowned codec libraries, the SDK offers a flexible MainConcept Application Programming Interface (API) to ease the process of adding HEVC support to new or in-market solutions and includes an HEVC encoder and decoder.