PHILADELPHIA, June 4, 2013 /PRNewswire/ -- Elsevier's 500+ journal-branded custom websites in health, medical, and life sciences to be equipped for semantic search and improved mobile reading experience Elsevier, a word-leading provider of scientific, technical and medical information products and services, today announced a major investment in services provided to its society partners and individual readers: a new online platform and management system for its 500+ health, medical, and life science journal-branded websites. The new online platform will provide these journal-branded websites improved search results accuracy, a more robust editorial tool to create topical article collections, and a high quality reading experience for visitors using mobile devices. The upgrades will begin this Fall. Elsevier's new journal-branded web hosting service is state of the art, powered by Elsevier's Smart Content, which provides world-leading semantic enrichment technologies in health, medical, and life sciences through the application of EMMeT™ (Elsevier Merged Medical Taxonomy). Beyond delivering improved search results, this semantically tagged content powers a robust editorial collection tool to create automated or curated topic collections. The new web hosting service was developed using Atypon ® Literatum™. Upgrades include an advanced mobile device adapted presentation through the use of Literatum for Mobile™. "We look forward to using the new collection tool for editors that Elsevier is planning," said Dr. Craig Niederberger, Head of Urology at the University of Illinois, Co-Editor-in-Chief of Fertility & Sterility and Urological Survey Section Editor of The Journal of Urology®. "These semantic technologies are needed to assist editors in offering navigation and article collections organized around topics that are relevant to readers." Smart Content provides readers with improved search accuracy by mapping EMMeT's extensive taxonomy to each journal article and webpage on a granular level. Founded on a core of UMLS (Unified Medical Language System), EMMeT contains select terms from standard vocabularies such as MeSH, SNOMED CT, RxNorm, ICD9 & 10, and LOINC. Manually curated by a team of taxonomists, EMMeT also includes an extensive custom vocabulary of jargon (abbreviations and acronyms) to reflect natural language. As a whole, EMMeT has more than one million concepts and three million synonyms of which 250,000 concepts are core clinical. Branches include diseases, drugs, procedures, anatomy, clinical findings and symptoms, organisms and substances. In addition, through the use of html5 mobile browser technology, the upgrade ensures all journal-branded sites operated by Elsevier recognize mobile device visitors and present to them a device-optimized website, meaning that when the user is accessing the site via a mobile device the content will automatically display in a mobile-friendly format.