DALLAS, June 4, 2013 /PRNewswire/ -- Southwest Airlines is bringing even more benefits to Members of its award-winning Rapid Rewards program! Partnering with Points International Ltd., Southwest announced today Members can now buy, gift, and transfer Rapid Rewards Points to friends and family through the Rapid Rewards Points Center. It's another way the airline is spreading the LUV! To celebrate the new partnership, Southwest Airlines is offering Rapid Rewards Members a 25 percent bonus for all Rapid Rewards Points purchased through July 16, 2013—a new and unique offer for Southwest! For example, if a Member purchases 10,000 points between now and July 16, they will receive an additional 2,500 points for free! "We continue to enhance the Rapid Rewards program for our Members," said Ryan Green, Senior Director Loyalty Marketing & Partnerships at Southwest Airlines. "With this partnership, we are giving our Members more flexibility in how they can use their Rapid Rewards Points. The new ability to gift and transfer points gives our loyalty Members the ability to share what they already love: Rapid Rewards Points that can be redeemed for reward seats on every Southwest flight with no blackout dates!" In addition, Rapid Rewards Members now can make purchases of points while in the process of booking a flight, either online or through the carrier's reservations number, to redeem a Reward at the exact moment they need it. "Southwest Airlines is renowned for its outstanding Customer Service and growing the Rapid Rewards program is a big part of that," says Rob MacLean, Chief Executive Officer of Points International Ltd. "This launch is the first stage in our partnership towards adding more flexibility and opportunity for Rapid Rewards members, and we look forward to helping the team at Southwest continue to enhance this great program." Southwest's Rapid Rewards Program, with unlimited reward seats, no blackout dates, and points that don't expire*, makes it fast and easy for Members to earn reward flights! That's why Rapid Rewards was recently ranked as having the best reward seat availability of any U.S. carrier** for the fourth year in a row. Points International Ltd. brings more than 13 years of experience and loyalty industry best practices to Southwest Airlines' Rapid Rewards program.