Release date: July 17
Sponsors: AAA, Chevrolet ( GM), Firestone, Hewlett-Packard ( HPQ), Sunoco ( ETP), Verizon, Indycar, Airheads, Kellogg's, L'Oreal Kids, Post Cereals ( POST) A high-speed snail seems like a funny thing to have your fortunes riding on, but it's tough to blame all these autosponsors for joining the pit crew of a 20th Century Fox/DreamWorks Animation production. As was the case with Disney and Pixar's Cars franchise, Turbo and its tale of a speedy snail and his race team have huge potential for building new generations of gearheads. Having the whole thing produced by the same animation group that birthed Shrek, Kung Fu Panda and Madagascar isn't bad, either, nor is the already greenlit Turbo F.A.S.T animated series based on the film that's headed to Netflix later this year as part of its content deal with DreamWorks. So just how big are expectations for this little snail? Big enough to put Kellogg's and Post Cereals at the same table. -- Written by Jason Notte in Portland, Ore. >To contact the writer of this article, click here: Jason Notte. >To follow the writer on Twitter, go to http://twitter.com/notteham. >To submit a news tip, send an email to: firstname.lastname@example.org.