Reynolds American Inc (RAI): Today's Featured Consumer Goods Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

Reynolds American ( RAI) pushed the Consumer Goods sector higher today making it today's featured consumer goods winner. The sector as a whole closed the day up 0.1%. By the end of trading, Reynolds American rose $0.78 (1.6%) to $48.89 on average volume. Throughout the day, 1,891,128 shares of Reynolds American exchanged hands as compared to its average daily volume of 1,971,400 shares. The stock ranged in a price between $47.54-$48.94 after having opened the day at $48.16 as compared to the previous trading day's close of $48.11. Other companies within the Consumer Goods sector that increased today were: Seneca Foods Corp. Class A ( SENEA), up 9.3%, SodaStream International ( SODA), up 8.2%, Alliance One International ( AOI), up 8.0% and Marine Products Corporation ( MPX), up 6.1%.
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Reynolds American Inc., through its subsidiaries, manufactures and sells cigarette and other tobacco products in the United States. The company operates through RJR Tobacco, American Snuff, and Santa Fe segments. Reynolds American has a market cap of $26.6 billion and is part of the tobacco industry. The company has a P/E ratio of 18.1, above the S&P 500 P/E ratio of 17.7. Shares are up 16.1% year to date as of the close of trading on Friday. Currently there is 1 analyst that rates Reynolds American a buy, 1 analyst rates it a sell, and 8 rate it a hold.

TheStreet Ratings rates Reynolds American as a buy. The company's strengths can be seen in multiple areas, such as its compelling growth in net income, notable return on equity, expanding profit margins, largely solid financial position with reasonable debt levels by most measures and impressive record of earnings per share growth. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

On the negative front, Central European Distribution ( CEDC), down 47.3%, Furniture Brands International ( FBN), down 14.5%, Tianli Agritech ( OINK), down 7.5% and American Lorain ( ALN), down 6.1% , were all laggards within the consumer goods sector with Dean Foods Company ( DF) being today's consumer goods sector laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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